Puppy Love is a pet adoption project that hijacks Tinder for a good cause, helping to match abandoned dogs to potential owners. The campaign is being run by marketing interns at the BBH creative agency in partnership with SocialTees, an animal rescue organization based in New York's East Village.
The project addresses the problem of there being over 7.6 million pets that end up in animal shelters across the United States. To kick things off, Puppy Love is starting its Tinder campaign with 10 dogs—already two of them have found homes so far and over 2,000 matches have been made. If you're a New Yorker looking to find the canine love of your life, perhaps fate will bring up a different kind of match for you on Tinder if you're lucky.