Vilago is an organic beauty subscription box offering monthly installments of all-natural soaps. Starting at $4.99/month, Vilago is run by a mother-and-son team dedicated to creating products that are as natural as possible, including the use of 100% green packaging.
Based in Colorado, Vilago products use extra virgin olive oil, coconut oil and cocoa butter sourced from the brand's home state and are entirely sulfur-free.
While many artisan soap dealers head to Etsy or Amazon, Vilago makes great use of the inpouring of subscription-based monthly cosmetics boxes by similarly building a subscription-based service for the product. The subscription model is perfect for the small business to build and maintain a base of followers that is committed.
What's Driving This Trend
- Eco-friendly Beauty Subscription Boxes
- There's an opportunity for businesses to create monthly beauty subscription boxes featuring all-natural and sustainable products.
- Small-batch Natural Soap Production
- There's an opportunity for businesses to produce artisanal and eco-friendly soap using locally-sourced ingredients.
- Sulfur-free Bath and Body Products
- There's an opportunity for businesses to create all-natural bath and body products without the addition of sulfates or other harsh chemicals.
Who This Affects Most
- Beauty Subscription Boxes
- Existing beauty box companies can pivot to feature eco-friendly and all-natural products, reaching a new audience and staying ahead of the trend.
- Natural and Organic Soap Manufacturing
- Manufacturers of soap and bath products can shift towards producing eco-friendly and sustainable products to meet the increased demand from consumers.
- Green Packaging Manufacturers
- Companies that produce sustainable and biodegradable packaging can market their products to businesses, like Vilago, that are committed to reducing their environmental impact.
