Category
Lifestyle
Assisted Choices
Trend cluster
Category
Outdoor
Domestication
Seeking a personal touch, consumers turn to outdoor DIY alternatives.
5.9
Trend score
Trend
What is the Outdoor Domestication trend?
Outdoor Domestication: Adding a customized approach to outdoor living, consumers are turning to DIY decor and furnishings for domestic appeal. Building things like hammocks and cabins from scratch, consumers are using the make-it-yourself approach not only as a means to reflect personal style, but also as a way of engaging with outdoor environments in a more hands-on way. These hand-crafted solutions allow individuals to experience outdoor living in a way that maintains a sense of home and familiarity.
Trend themes
Themes within the Outdoor Domestication trend
Three behaviours holding the trend together01
DIY Outdoor Living
Consumers are seeking personalized outdoor decor options and turning to hands-on, make-it-yourself methods for furnishing and styling their outdoor spaces.
02
Repurposing Materials
DIY projects are often centered around repurposing or reusing materials to create unique and custom outdoor decor pieces.
03
Functional Aesthetics
DIY outdoor projects are increasingly focusing on practical yet visually pleasing designs - creating decor that serves a purpose without sacrificing style.
Industry implications
What the Outdoor Domestication trend means for industry
Where the trend changes the playbookFor
Home Improvement
The home improvement industry can benefit from trends in DIY outdoor decor, providing consumers with materials and tools to customize their outdoor spaces.
For
Sustainability
The sustainability industry has an opportunity to provide recycled materials and eco-friendly options for DIY outdoor decor projects that prioritize repurposing and eco-consumerism.
For
Hospitality & Event Planning
The hospitality and event planning industries can benefit from DIY outdoor decor trends to create custom decor for outdoor weddings, events, and resorts for a unique and personalized touch.
Trend signals
Trend signals for Outdoor Domestication
Trend score 5.9 out of 10, from popularity 79%, activity 90%, freshness 8%.
Popularity79%
Activity90%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Outdoor Domestication trend
9 featured examples from Jul 20, 2013 to May 12, 2016CategoryArt & Design
DIY Cement Block Benches
This DIY Bench is an Easy Way to Add Extra Outdoor Seating to a Backyard
Opportunity for the home improvement industry to create DIY kits or provide tutorials for making outdoor furniture.
CategoryArt & Design
DIY Hanging Herb Holders
The A Beautiful Mess Outdoor Plant Chandelier Hovers Above
Opportunity for disruptive innovation in the home improvement industry by providing innovative and sustainable gardening solutions.
CategoryArt & Design
DIY Outdoor Swing Beds
This Comfortable DIY Lounger is Perfect for Relaxing Outdoors
The home improvement industry can foster disruptive innovation by offering more outdoor furniture options that cater to DIY enthusiasts.
CategoryArt & Design
Inexpensive Customizable Cabins
This A-Frame Cabin Enables Consumers to Build It as They Please
Construction companies could specialize in building customizable, cost-effective cabins and homes for consumers.
CategoryArt & Design
DIY Grass Beds
Jason Hodges Creates the Perfect Summer Backyard Sanctuary
Potential for disruptive innovation in the landscaping industry by introducing DIY grass beds as a popular feature for outdoor spaces.
CategoryArt & Design
DIY Swan Planters
This Garden DIY Project Turns Swan Ornaments into Useful Planters
Opportunities for businesses to offer DIY garden project kits and supplies to cater to the growing interest in personalized outdoor decor.
CategoryArt & Design
DIY Outdoor Hammocks
This DIY Activity is Perfect for Those Looking to Lounge Around Outside
Opportunity to disrupt the outdoor furniture industry by offering customizable and comfortable hammocks as an alternative to traditional options.
CategoryArt & Design
DIY Pineapple Lights
This Simple Tutorial Provides Instructions for Making Fruit-Themed Lights
Crafts and DIY businesses can explore creating more tutorials and project ideas for at-home party decor as more people opt for intimate gatherings post-pandemic.
CategoryArt & Design
Beach Glass Bars
This DIY Outdoor Bar is Perfect for the Summer Season
Opportunity for the home improvement industry to develop new products and tools specifically for DIY outdoor bar construction.
