Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Panera Bread's Transparent Menu Empowers Guests With Healthy Options

 - Jun 15, 2015
References: youtube & panerabread
For many QSR food establishments, a transparent menu isn't exactly common but Panera Bread aims to change this notion with their latest brand initiative. Promoting an honest food policy, the company -- known for their high quality sandwiches and baked goods -- shares a transparent menu with patrons.

The menu is described as having healthy options and a positive impact on consumers and the environment. As consumers grow more health conscious, a focus on freshness and authenticity is elevated when it comes to fast food. In addition to buying local, they are also focused on the health benefits of their daily meals and are becoming increasingly more curious about what they are consuming.

Panera Bread's honest menu is not only made with organic and locally sourced ingredients but also features nutrition information that lets one balance healthy and indulgent menu choices.