For many QSR food establishments, a transparent menu isn't exactly common but Panera Bread aims to change this notion with their latest brand initiative. Promoting an honest food policy, the company -- known for their high quality sandwiches and baked goods -- shares a transparent menu with patrons.
The menu is described as having healthy options and a positive impact on consumers and the environment. As consumers grow more health conscious, a focus on freshness and authenticity is elevated when it comes to fast food. In addition to buying local, they are also focused on the health benefits of their daily meals and are becoming increasingly more curious about what they are consuming.
Panera Bread's honest menu is not only made with organic and locally sourced ingredients but also features nutrition information that lets one balance healthy and indulgent menu choices.