Men's aesthetics receive revamped modern updates delivering bold statements
Implications - Male aesthetics are receiving bold, modern twists that challenge beauty standards and norms. As conceptions of gender roles continue to change, companies are responding accordingly with products suited to consumers seeking brands with an evident understanding of modern male and female identities.
Workshop Question - How can your brand adapt to consumers' desire to see more nuanced representations of identity?
Trend Themes
1. Gender-blurring Beauty - Beauty brands are responding to changing gender norms with products suited to consumers seeking brands with an evident understanding of modern male and female identities
2. Beard Accessorizing - Menswear accessories and grooming companies are creating unique products that allow men to express themselves through their beards
3. Facial Hair Artistry - Men are pushing the limits of what is expected with their facial hair designs, using creative techniques and unconventional materials to stand out from the crowd
Industry Implications
1. Beauty and Personal Care - Brands in the beauty and personal care industry can respond to changing gender norms by creating gender-neutral products and marketing campaigns
2. Fashion and Accessories - Menswear companies are creating unique accessories that cater to the growing trend of beard adornment and accessorizing
3. Consumer Products - Creative entrepreneurs and inventors can create innovative beard grooming and styling tools that cater to men's desire for unique and expressive facial hair designs
6 Featured, 48 Examples:
464,310 Total Clicks
Date Range:
Jan 15 — Apr 17
Trending:
Warm
Consumer Insight Topics:
