Modern Machismo

Men's aesthetics receive revamped modern updates delivering bold statements

Implications - Male aesthetics are receiving bold, modern twists that challenge beauty standards and norms. As conceptions of gender roles continue to change, companies are responding accordingly with products suited to consumers seeking brands with an evident understanding of modern male and female identities.
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
329,925 Total Clicks
Jan 15 - Apr 17
This Year and Warm
FashionCosmeticsFashion for Men
Featured Examples
Colorfully Dyed Beards - 'Men with Unicorn Hair' is a Modern Fashion Statement
SCORE 6.6
Warm 25,298 Clicks Pub: Jan 17, 15
Colorfully Dyed Beards
'Men with Unicorn Hair' is a Modern Fashion Statement
Dyed beards have been around for some time, especially since facial hair doesn’t produce the same melanin as the hair on top of men’s heads, yet the modern fashion statement of colorful... [More]
Sticker-Covered Runway Shows - The Latest Esther Haamke Blurs Gender Lines
SCORE 4.9
Average 2,900 Clicks Pub: Jan 22, 16
Sticker-Covered Runway Shows
The Latest Esther Haamke Blurs Gender Lines
The latest collection by Esther Haamke was presented at Amsterdam Fashion Week and started a new men’s beauty craze with stickers. Covering models’ faces, these stickers embodied a... [More]
Cinematic Skincare Collaborations - The Zoolander X Kiehl's Collection Boasts Male-Centric Products
SCORE 5.5
Warm 761 Clicks Pub: Feb 8, 16
Cinematic Skincare Collaborations
The Zoolander X Kiehl's Collection Boasts Male-Centric Products
It’s no secret that the men’s grooming industry has had tremendous success over the past few months with artisanal offerings that encourage men to invest more in hair and skin maintenance&... [More]
Flower-Adorned Beards - Men Have Begun SportingFloral Beards for the Spring Season
SCORE 5.5
Warm 814 Clicks Pub: Mar 17, 16
Flower-Adorned Beards
Men Have Begun SportingFloral Beards for the Spring Season
Men across social media channels have begun ringing in the spring season with the Floral Beard movement. This interesting and eccentric beard style has men of all ages decorating their facial hair... [More]
Sparkly Beard Kits - The Glitter Beard Kit Allows Guys to Adorn their Facial Hair in Sparkles
SCORE 5.3
Warm 1,533 Clicks Pub: Mar 21, 16
Sparkly Beard Kits
The Glitter Beard Kit Allows Guys to Adorn their Facial Hair in Sparkles
The glitter beard trend started on social media by users like The Gay Beards, which has prompted the release of the Glitter Beard Kit. Packed with beard oil, an ample amount of glitter and a bib to... [More]
Luxurious Beard Jewelry - Krato Unveiled a Limited-Edition Collection of Beard Jewels
SCORE 6.4
This Year and Warm 274 Clicks Pub: Apr 6, 17
Luxurious Beard Jewelry
Krato Unveiled a Limited-Edition Collection of Beard Jewels
Italian brand Krato is unveiling a new collection of exclusive beard jewels during Milan Design Week 2017. The collection is limited to 100 pieces and will be available to pre-order until the end of... [More]
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