Entertrainment

Gyms combine elements of fitness and play in an effort to entice

Implications - As a response to the bevy of at-home fitness options enriched by modern technology, traditional gyms are expanding to offer elements of entertainment. By providing an emotive value to the workout experience, gyms can ensure that clients establish a connection to the brand and foster a sense of community in a way that feels natural and fun. This speaks to a new approach to fitness and health that is less reactive and more lifestyle-based.
SCORE 7.1
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300,145 Total Clicks
Dec 14 - Apr 16
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Featured Examples
Scholarly Boutique Gyms - The Library Gym is Transforming Training into an Upscale Activity
SCORE 6.7
Warm 14,795 Clicks Pub: Apr 23, 15
Scholarly Boutique Gyms
The Library Gym is Transforming Training into an Upscale Activity
The Library Gym is a highbrow boutique gym in Notting Hill that is transforming the way individuals think about working out. Decorated more like a Soho House outpost than a gym, the stunning space... [More]
Contemporary Boutique Gyms - 1Rebel in London is a Former Office Turned Theatrical Luxury Gym
SCORE 6.9
Warm 20,564 Clicks Pub: Apr 17, 15
Contemporary Boutique Gyms
1Rebel in London is a Former Office Turned Theatrical Luxury Gym
Located in London’s St. Mary Axe, this phenomenal gym is the first physical location for recently launched boutique gym brand 1Rebel. The project saw an 8,000-square-foot former office... [More]
Shopping Mall Fitness Facilities - The Top of Morinomiya Q's Mall Boasts a Runnable Track
SCORE 7.1
Warm 8,411 Clicks Pub: May 4, 15
Shopping Mall Fitness Facilities
The Top of Morinomiya Q's Mall Boasts a Runnable Track
The recently opened Morinomiya Q’s Mall in Japan is a phenomenal new take on the retail shopping experience thanks to a state-of-the-art track that spans the roof of the building. The unique... [More]
Arcade-Style Gyms - Asphalt Green Transforms Workouts with Technology
SCORE 7.4
Warm 1,608 Clicks Pub: Apr 21, 16
Arcade-Style Gyms
Asphalt Green Transforms Workouts with Technology
Asphalt Green is a new fitness club in New York City that’s getting people excited about working out with its unique studio environment. In an AG6 class, people are led through a high-... [More]
VR Spin Classes - 'The Trip' from 24 Hour Fitness and Les Mills Introduces Immersive Cycling
SCORE 4.8
Average 2,537 Clicks Pub: Dec 19, 14
VR Spin Classes
'The Trip' from 24 Hour Fitness and Les Mills Introduces Immersive Cycling
In order to make the most of technology to enhance spin classes, 24 Hour Fitness partnered up with Les Mills to create a unique fitness experience called ‘The Trip.’ Rather than having... [More]
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