Created in only four weeks, this Stockholm retail concept is a stylish, whiteout experience that references the historical significance of street art to the brand. Swedish fashion brand Mouli recently tapped interiors firm Guise to rapidly create a retail outpost for the brand that referenced its history while continued to forward the brand.
The Guise-designed Stockholm retail concept for Mouli features floor-to-ceiling metal sheets that serve as great reflectors of light both illuminate and enlarge the space. The only fixtures within the boutique are tables made from black flattened, expanded metal at varying heights and playing host to only one or two items each.
In creating a stylized retail experience that speaks to both the brand's history and current movements in the design world, Mouli can be assured they are creating a unique and memorable one for consumers.
What's Driving This Trend
- Minimalist Retail Design
- Opportunity for retailers to create unique, elegant and immersive shopping experiences through the use of minimalist design elements.
- Brand History Referencing
- Opportunity for brands to create storytelling experiences and build emotional connections with consumers by referencing their unique history in their retail concepts.
- Unique Fixture Design
- Opportunity for retailers to create memorable and visually appealing shopping experiences through the use of unique fixture designs that showcase one or two items each.
Who This Affects Most
- Fashion Retail
- Opportunity for fashion retailers to create immersive, minimalist retail concepts that showcase their brand's unique history and philosophy.
- Interior Design
- Opportunity for interior design firms to partner with retailers to create unique and visually stunning retail concepts that offer a one-of-a-kind shopping experience.
- Art and Design
- Opportunity for art and design brands to collaborate with retailers to create immersive retail concepts that reference their unique history and the current movements in the design world.
