Category
Lifestyle
Assisted Choices
Trend cluster
Category
Flexible
Membership
Transferable passes encourage consumers to try new businesses.
3.6
Trend score
Trend
What is the Flexible Membership trend?
Flexible Membership: Given the unpredictable schedule of the modern consumer, transferable membership passes that offer unlimited uses at various businesses offer flexibility and a higher value for cost. This emergence of transferable memberships also ties into the renewed interest in supporting local businesses, rather than subscribing to a large conglomerate brand, as well as adhering better to the ever-evolving lifestyle of millennials.
Trend themes
Themes within the Flexible Membership trend
Three behaviours holding the trend together01
Flexible Memberships
The emergence of transferable memberships offers flexibility and higher value for cost.
02
Subscription-Based Services
Services and products offered on a subscription basis meet the needs of the modern consumer.
03
Communal Services
Services that offer communal benefits and shared resources are becoming increasingly popular.
Industry implications
What the Flexible Membership trend means for industry
Where the trend changes the playbookFor
Fitness Industry
A flexible membership model within the fitness industry could disrupt traditional gym models.
For
Transportation Industry
Subscription-based models for air travel and commuting could disrupt traditional models within the transportation industry.
For
Food & Beverage Industry
Services that offer communal eating and food delivery options are growing within the food & beverage industry.
Trend signals
Trend signals for Flexible Membership
Trend score 3.6 out of 10, from popularity 57%, activity 44%, freshness 8%.
Popularity57%
Activity44%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Flexible Membership trend
9 featured examples from Nov 4, 2014 to May 8, 2018CategoryBusiness
Members-Only Airlines
Beacon Service Introduces Subscription-Based Travel for Frequent Fliers
Traditional airlines can explore membership and subscription-based models to cater to frequent fliers and offer personalized services.
CategoryLifestyle
Versatile Fitness Memberships
ClassPass Lets People Enjoy Unlimited Classes to Boutique Studios
Disruptive innovation opportunity: Introduce technology-driven solutions to enhance the fitness and wellness industry, such as personalized workout plans and virtual fitness class…
CategoryArt & Design
Home Product Delivery Services
Grove Collaborative Ships Natural Home Care to Your Doorstep
Companies in the home care and cleaning industry can leverage the rise of delivery services and eco-conscious consumers for growth by developing and offering sustainable, organic…
CategoryTech
Scheduled Grocery Delivery Services
Shipt Lets You Get Groceries Delivered To You Within An Hour
Shipt's grocery delivery service falls within the e-commerce industry, providing customers with an online platform to shop for groceries and have them delivered conveniently.
CategoryLifestyle
Unlimited Personal Training
Vint Unlimited Includes Diverse Workout Sessions for a Flat Fee
The fitness industry has the opportunity to disrupt the traditional gym model by offering more personalized, on-demand services.
CategoryLifestyle
Weekday Lunch Memberships
For $99 Monthly, 'MealPass' Makes Getting Lunch Easy
Disruptive innovation opportunity: Improve the efficiency and convenience of food delivery services by offering subscription-based plans that provide daily lunch options from vari…
CategoryTech
Communal Phone Recharge Apps
This App Lets You Transfer Airtime Credits to Friends and Family
The mobile recharge industry can leverage communal phone recharge apps to revolutionize the way customers top up their devices.
CategoryLifestyle
Recipe Discovery Subscriptions
'ckbk' Gives Members Access to Recipes, Cookbooks and "Playlists"
'ckbk' is a disruptive innovation opportunity in the food subscription service industry, offering a unique approach to recipe discovery.
CategoryWorld
Efficient Frequent Flyer Rewards
Southwest's Rapid Reward Programs Builds Loyalty with Points
Airlines can explore implementing simplified and multi-faceted rewards programs to build customer loyalty and differentiate themselves from competitors, as Southwest Airlines has…
