Transferable passes encourage consumers to try new businesses
Implications - Given the unpredictable schedule of the modern consumer, transferable membership passes that offer unlimited uses at various businesses offer flexibility and a higher value for cost. This emergence of transferable memberships also ties into the renewed interest in supporting local businesses, rather than subscribing to a large conglomerate brand, as well as adhering better to the ever-evolving lifestyle of millennials.
Trend Themes
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Flexible Memberships — The emergence of transferable memberships offers flexibility and higher value for cost.
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Subscription-based Services — Services and products offered on a subscription basis meet the needs of the modern consumer.
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Communal Services — Services that offer communal benefits and shared resources are becoming increasingly popular.
Industry Implications
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Fitness Industry — A flexible membership model within the fitness industry could disrupt traditional gym models.
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Transportation Industry — Subscription-based models for air travel and commuting could disrupt traditional models within the transportation industry.
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Food & Beverage Industry — Services that offer communal eating and food delivery options are growing within the food & beverage industry.
