Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Urbane
Child
Kids fashion brands develop products featuring a metropolitan aesthetic.
4.4
Trend score
Trend
What is the Urbane Child trend?
Urbane Child: Fashion labels with clothing and accessories for children are taking on an evident urban aesthetic. The spread of these youthful motifs touches on the rise of metropolitan lifestyles among city-dwelling families who prefer the look and feel of downtown-inspired goods and services on all fronts, as a way to communicate sophistication and status.
Trend themes
Themes within the Urbane Child trend
Three behaviours holding the trend together01
Urban Fashion for Kids
Fashion labels with clothing and accessories for children are taking on an evident urban aesthetic.
02
Kid-Focused Streetwear
Kidswear collections are borrowing from adult styles and are both edgy and effortlessly cool.
03
Urban Kids' Clothing Collections
Kids' clothing collections offer excellent back-to-school looks, with an urban aesthetic that is popular among children and adults alike.
Industry implications
What the Urbane Child trend means for industry
Where the trend changes the playbookFor
Fashion Industry
Fashion brands are taking on an evident urban aesthetic when it comes to kids' fashion.
For
E-commerce Industry
Online marketplaces catering to unique kids fashion, with adult-themed clothing for young fashion enthusiasts.
For
Children's Apparel Industry
Luxury children's clothing and apparel retailers offer excellent back-to-school looks that have an urban aesthetic.
Workshop question
How does your brand indicates status to today's aesthetic-conscious consumer?
Trend signals
Trend signals for Urbane Child
Trend score 4.4 out of 10, from popularity 64%, activity 59%, freshness 8%.
Popularity64%
Activity59%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Urbane Child trend
6 featured examples from Feb 19, 2015 to Sep 7, 2016CategoryLife-Stages
Urban Kids' Clothing Collections
These Clothes Offer Excellent Back-to-School Looks for Children
Retailers can tap into the demand for comfortable and fashionable clothing for children.
CategoryLife-Stages
Urban Kid Catalogs
Cute Graffiti Kids Carries Style-Focused Streetwear for Kids
Disruptive innovation opportunity: Explore new design concepts and materials to revolutionize the children's fashion industry by offering stylish and on-trend clothing options for…
CategoryFashion
Youngster Hip Hop Apparel
Rich Boys Clothing Offers Edgy Streetwear for Toddlers and Kids
Chance for clothing brands to expand their offerings with trendy and edgy apparel for kids.
CategoryFashion
Kid-Focused Streetswear Platforms
Yellow Lolly Boasts a Custom Range of Designer Kids Fashions
The rise of kid-focused streetwear platforms presents an opportunity for e-commerce businesses to cater to the unique fashion needs of parents.
CategoryFashion
Childish Streetwear Editorials
Stray Rats' Summer Line is Presented Through Playground Photography
Leveraging playground photography and unconventional styling to disrupt the streetwear industry.
CategoryFashion
Casual American Kid's Clothing
DKNY Brand's New Line is Inspired by Laid Back Looks from Brooklyn
The opportunity for clothing companies to produce comfortable, practical and expressive clothing lines for kids.
