The Ryan Lo Spring/Summer '16 collection brought an overload of sweet attire to the London Fashion Week runway. This collection is an exaggerated line of 23 super adorable looks.
This lavish line features all kinds of sweet elements from the kawaii Harajuku style to showy decals for Valentine's. Trousers, dresses and a plethora of jersey socks are coated in fancy frills, while an excess of jewelry complements almost every look. The Hong Kong designer spared no lack of drama for this Ryan Lo Spring/Summer collection. There are heaps of loose knits and loads of pink within the mostly light color palette.
Though this collection was presented in London, the overall theme seems to pull from the innermost anime-obsessed parts of Japan.
What's Driving This Trend
- Maximalist Fashion
- Fashion industry can explore the concept of maximalism to create exaggerated and elaborate designs, possibly appealing to younger audiences.
- Kawaii Culture
- Industries that cater to youth culture and pop-culture enthusiasts can adopt the Kawaii style of fashion and design to attract younger consumers.
- Exaggerated Accessories
- Accessory designers can create extravagant and flashy pieces that complement maximalist fashion trends for dramatic effect.
Who This Affects Most
- Fashion
- The fashion industry can incorporate maximalism, Kawaii culture, and exaggerated accessories into their designs to create unique and exciting fashion trends.
- Pop-culture Merchandise
- Industries that produce pop-culture merchandise can create products that incorporate Kawaii style and maximalism to appeal to younger audiences.
- Jewelry
- The jewelry industry can create extravagant and flashy accessories that complement maximalist fashion trends to appeal to fashion-forward consumers.
