Stray Rats, a small clothing label based in Miami, Florida, debuted its 'End of Summer' looks through a vibrant editorial that utilizes playground photography and eclectic city shops.
Its purpose in doing so is to appeal to its fan base of unconventional urbanites, who have an appreciation for its cynical styles and retro motifs. By using playground photography, Stray Rats shows its models celebrating their youthful roots, jumping on park benches and climbing through brightly colored bars to highlight the clothing.
The collection mostly consists of graphic t-shirts, including one that shows two yellow parakeets on the back and another that shows the neon pink and green x-ray of a rat. The brand's name is incorporated on the majority as well, varying from simplistic sans serf lettering to a font that looks as though it was written with flames.