Noel Gallagher’s daughter, Anaïs, was the star of Reebok's Fall/Winter 2016 editorial. In using the British model, who has such well-known ties to the popular 1990s band 'Oasis,' Reebok aims to encapsulate the model's history to generate a particular vibe for its latest collection.
In doing so, the athletic brand works to appeal to a demographic of young UK consumers who are old enough to appreciate its nod to Oasis but young enough to implement the streetwear clothing into their every day looks.
With this, Reebok's use of Noel Gallagher’s daughter in its editorial aids in showcasing the nostalgic styles that it presents -- boldly branded and oversized pieces making up the majority of those featured.
Key Themes Behind This Trend
- Nostalgic Styles
- Exploring the use of nostalgic styles in fashion editorials to appeal to a specific demographic.
- Celebrity Connections
- Utilizing celebrities or their family members to create a connection to popular culture and generate interest in a brand's collection.
- Streetwear-inspired Fashion
- Incorporating streetwear-inspired clothing into mainstream fashion to cater to the younger consumer market.
Where This Applies
- Athletic Apparel
- Opportunity for athletic brands to tap into nostalgia and generate demand for their products by showcasing iconic styles.
- Fashion
- Fashion brands can leverage celebrity connections and nostalgic styles to create unique marketing campaigns and appeal to specific consumer segments.
- Advertising
- Advertising agencies can work with brands to develop creative concepts that incorporate nostalgic elements and celebrity associations for effective brand communication.
