Attitude magazine, described as "the leading online gay magazine" in the UK, has updated its offerings with a fresh issue that's titled 'Bom Dia Bonito.'
Included within this issue is an editorial lensed by Christian Oita. The featured model, Jhonattan Burjack from agency AMCK, sports clothing from a variety of designer brands, with Balmain, Burberry, Fendi and Givenchy by Riccardo Tisci all in the mix. Also included are designs from Bobby Abley, Christopher Shannon, Sibling and Astrid Andersen.
Although the clothing itself is vibrant on its own, the editorial from Attitude magazine stands out especially due to its use of brightly colored solid backdrops as well. This works to highlight the playful aesthetic of its brand, as well as generate images that readers are more likely to linger on.
Why This Trend Is Growing
- Playful Editorials for Men
- Fashion editorials featuring vibrant clothing and backdrops create a playful aesthetic for male-focused brands.
- Diversity in Model Representation
- Including diverse models such as Jhonattan Burjack helps to showcase a brand's values and attract a wider range of consumers.
- Bold Brand Collaborations
- Partnering with multiple designer brands, such as Balmain, Burberry, and Givenchy, can help to create a unique and captivating editorial for brands.
Industries Being Reshaped
- Fashion Industry
- Fashion brands can take inspiration from Attitude magazine's use of bold and playful editorials to create unique visual marketing campaigns.
- Magazine Industry
- By offering diverse and unique content, online magazines like Attitude can attract wider audiences and drive engagement.
- Marketing Industry
- Incorporating vibrant and diverse visual content in marketing campaigns can help to attract a wider range of consumers for male-focused brands.
