Precision-based appliances are accommodating consumer preferences
Implications - Consumers are becoming more particular when it comes to food preparation, and this shift is reflected in the types of kitchen appliances they use. Appliances that are visually optimized not only allow consumers to interact with their food, they also offer instructional value that enables them to prepare their meals more precisely. This shift suggests that consumers are looking for appliances that will accommodate evolving preferences.
Workshop Question — How can you give consumers more control over the way they interact with your offering?