Multisensory gimmicks entice consumers looking for added engagement
Implications - A means to marketing both food and beverage and technology, multisensory events and gimmicks add an emotive element more likely to engage consumers. Additionally, sound-enhanced dining speaks to the modern consumer desire for experience-focused products and services as a form of status, rather than merely seeking material goods.
Workshop Question - How can you merge a favorite pastime of your target demo with your current offering for a more all-encompassing and memorable experience?
Trend Themes
-
Multisensory Marketing — Seeing the success of restaurants and events that incorporate multiple senses, businesses can create immersive experiences that engage consumers in a deeper emotional level.
-
Sound-enhanced Products — Incorporating sound in products and services can create a unique and more engaging experience for consumers, fulfilling the modern desire for experience-focused offerings.
-
Molecular Mixology — Combining technology and mixology to create molecular cocktails can offer a novel and exciting experience for craft cocktail enthusiasts, leading to a new market for mixology tools and ingredients.
Industry Implications
-
Restaurant Industry — Restaurants can benefit from incorporating multisensory marketing techniques to create unique and memorable dining experiences.
-
Hospitality Industry — Hotels and resorts can leverage sound-enhanced products and services such as a smart glass or a tailored playlist to enhance their guests' experience.
-
Beverage Industry — The beverage industry can cater to the growing demand for experience-focused offerings by developing molecular mixology products and kits that offer a unique and exciting way to enjoy drinks.
