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Sensory Dining

Multisensory gimmicks entice consumers looking for added engagement

Implications - A means to marketing both food and beverage and technology, multisensory events and gimmicks add an emotive element more likely to engage consumers. Additionally, sound-enhanced dining speaks to the modern consumer desire for experience-focused products and services as a form of status, rather than merely seeking material goods.
Workshop Question — How can you merge a favorite pastime of your target demo with your current offering for a more all-encompassing and memorable experience?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 51 Examples:
296,569 Total Clicks
Date Range:
Apr 14 — Jun 15
Trending:
Warm

Featured Examples

Musical Whiskey Glasses
Musical Whiskey Glasses
Johnnie Walker's Smart Glass Enhances Whiskey Drinking with Sound
As well as astonishing the beverage industry with a NFC whiskey bottle Johnnie Walker continues to push convention with a smart glass. This drinking glass was developed as part of a promotion for... MORE
Music-Pairing Bubbly Apps
Music-Pairing Bubbly Apps
The Krug Champagne App Uses Science to Appeal to the Senses
The Krug Champagne App is a sensory-driven experience that blends sound and music. Developed by Oxford University neuroscientists, the app elaborates on their research exploring the interactions... MORE
Multisensory Dining Experiments
Multisensory Dining Experiments
The Sony Multi-Room Audio System Pairs Perfectly with Gastro Fare
In order to highlight the capabilities of the Sony Multi-Room Audio system, London-based PR agency Hope&Glory; created an immersive dining experience with the help of the culinary research team at... MORE
Molecular Mojito Kits
Molecular Mojito Kits
Molecule R's Mojito R-Evolution Kit Stimulates Ones Tastebuds
Molecule R’s molecular mojito kit stimulates the senses and comes equipped with a variety of high-tech mixology tools. Its contents help budding and experienced bartenders deconstruct a... MORE
play_circle_filled Musical Meatball Machines
Musical Meatball Machines
Beatballs Lets You Taste Music in the Form of Meatballs
Unless you have synesthesia, like most people you’re probably not able to taste music. However, this could change with the introduction of Beatballs. Beatballs combines music with technology... MORE
play_circle_filled Sound-Producing Posters
Sound-Producing Posters
The Sound of Taste Reacts to a Person's Touch
The Sound of Taste is an interactive poster than plays the chords of a piano as people run their fingers over the design. The illustration looks like a number of long tongues or tentacles, each... MORE

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