The Krug Champagne App is a sensory-driven experience that blends sound and music. Developed by Oxford University neuroscientists, the app elaborates on their research exploring the interactions between sound and flavor. The innovative experiential app makes having a glass of bubbly more like a full-on relaxation exercise.
The unique Krug Champagne app involves a scannable code on the back of the Krug bottle, which connects the individual with details on that particular bottle, from production notes to tasting suggestions and of course, a customized recommended playlist.
The Krug team called on many musicians to create soundtracks for the six varieties of champagne on offer, in order to illuminate the subtle differences in each and in turn, inspire meaningful, deep connections with the consumer.