The Sony Multi-Room Audio System Pairs Perfectly with Gastro Fare
Rebecca Byers — May 28, 2015 — Lifestyle
References: presscentre.sony & independent
In order to highlight the capabilities of the Sony Multi-Room Audio system, London-based PR agency Hope&Glory; created an immersive dining experience with the help of the culinary research team at Bompas&Parr;. The event was spread across several rooms through which guests were guided through in an experimental exploratory journey of the senses.
Different aspects of the Sony Multi-Room Audio system served to highlight the experience of each individual course. Sound-based experiments aimed to influence the flavor intensity of each dish, while there was also a "sonic cleanse space," which included an aural cleanse.
The dessert course included helium-filled balloons of sherbet that were popped at the table paired with romantic pink-tinted lighting and a soundtrack aimed at encouraging fun. The unique immersive experiment is just one example of engaging multisensory experience that can create powerful emotional connections with consumers.
Different aspects of the Sony Multi-Room Audio system served to highlight the experience of each individual course. Sound-based experiments aimed to influence the flavor intensity of each dish, while there was also a "sonic cleanse space," which included an aural cleanse.
The dessert course included helium-filled balloons of sherbet that were popped at the table paired with romantic pink-tinted lighting and a soundtrack aimed at encouraging fun. The unique immersive experiment is just one example of engaging multisensory experience that can create powerful emotional connections with consumers.
Trend Themes
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Multisensory Dining — Opportunity to create immersive dining experiences using technology and sound-based experiments.
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Audio-enhanced Dining — Opportunity to use audio systems to enhance flavors and create unique dining experiences.
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Emotional Dining — Opportunity to create powerful emotional connections with consumers through immersive and multisensory dining experiences.
Industry Implications
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Hospitality — Opportunity to create unique dining experiences that can attract customers and create brand loyalty.
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Technology — Opportunity to develop innovative audio systems that can be used in multisensory dining experiences.
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Culinary Arts — Opportunity to experiment with unique flavor combinations and use sound as a tool to enhance culinary experiences.
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