Category
Lifestyle
Assisted Choices
Trend cluster
Category
Specialized
Sustenance
QSR brands develop ordering systems that deliver personalized menu items.
4.1
Trend score
Trend
What is the Specialized Sustenance trend?
Specialized Sustenance: Adding to the already appealing nature of quick service restaurants are ordering systems that provide customized, made-to-order menu items. The growth of bespoke maker culture drives these individualistic foodie features, especially among consumers familiar with the spread of maker culture.
Trend themes
Themes within the Specialized Sustenance trend
Three behaviours holding the trend together01
Customized Quick-Service Menus
The growth of bespoke maker culture drives individualistic foodie features, especially among consumers familiar with the spread of maker culture.
02
Personalized Menu Items
Ordering systems that provide customized, made-to-order menu items add to the already appealing nature of Quick Service Restaurants.
03
Chef-Crafted Fast Food Options
Fast food chains are beginning to offer chef-crafted and customizable items on their menus.
Industry implications
What the Specialized Sustenance trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food industry is being disrupted by the rise of personalized and customized menu options.
For
Robotics and Automation
Robotics and automation are being used to create custom and personalized experiences within the food service industry.
For
Technology and Software
The growth of mobile applications and ordering kiosks in the fast food industry is disrupting traditional in-store ordering processes.
Workshop question
How can you provide further opportunity for your customer to contribute to the product?
Trend signals
Trend signals for Specialized Sustenance
Trend score 4.1 out of 10, from popularity 57%, activity 59%, freshness 8%.
Popularity57%
Activity59%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Specialized Sustenance trend
4 featured examples from Dec 16, 2014 to Jan 7, 2016CategoryMarketing
Gourmet Chef-Crafted Burgers
These New Burger Options Can Be Customized by the Customer
Fast food chains such as McDonald's are expanding their menus to include chef-crafted, customizable burger options to attract customers and increase sales.
CategoryLifestyle
Healthy Customizable Lunch Menus
The Corner Bakery Cafe is a Convenience-Focused Lunch Chain
Fast casual dining chains can take note of the success of Corner Bakery Cafe's 100 customizable and health-conscious lunch menus.
CategoryTech
Touchscreen Tea Machines
teaBOT's Tea Vending Machine Lets You Craft Your Own Loose Leaf Blends
Opportunity for disruptive innovation in the use of robotics to automate and customize tea making processes.
CategoryLifestyle
Personalized Artisan Pizza Joints
Alabama's Pieology Aims to Be a "Study in Custom Pizza"
Pieology's personalized artisan pizza concept has the potential to disrupt the fast food industry by providing high-quality, customizable options to consumers.
