QSR brands develop ordering systems that deliver personalized menu items
Implications - Adding to the already appealing nature of quick service restaurants are ordering systems that provide customized, made-to-order menu items. The growth of bespoke maker culture drives these individualistic foodie features, especially among consumers familiar with the spread of maker culture.
Workshop Question - How can you provide further opportunity for your customer to contribute to the product?
Trend Themes
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Customized Quick-service Menus — The growth of bespoke maker culture drives individualistic foodie features, especially among consumers familiar with the spread of maker culture.
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Personalized Menu Items — Ordering systems that provide customized, made-to-order menu items add to the already appealing nature of Quick Service Restaurants.
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Chef-crafted Fast Food Options — Fast food chains are beginning to offer chef-crafted and customizable items on their menus.
Industry Implications
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Food and Beverage — The food industry is being disrupted by the rise of personalized and customized menu options.
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Robotics and Automation — Robotics and automation are being used to create custom and personalized experiences within the food service industry.
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Technology and Software — The growth of mobile applications and ordering kiosks in the fast food industry is disrupting traditional in-store ordering processes.
