QSR brands develop ordering systems that deliver personalized menu items
Implications - Adding to the already appealing nature of quick service restaurants are ordering systems that provide customized, made-to-order menu items. The growth of bespoke maker culture drives these individualistic foodie features, especially among consumers familiar with the spread of maker culture.
Workshop Question - How can you provide further opportunity for your customer to contribute to the product?
Trend Themes
1. Customized Quick-service Menus - The growth of bespoke maker culture drives individualistic foodie features, especially among consumers familiar with the spread of maker culture.
2. Personalized Menu Items - Ordering systems that provide customized, made-to-order menu items add to the already appealing nature of Quick Service Restaurants.
3. Chef-crafted Fast Food Options - Fast food chains are beginning to offer chef-crafted and customizable items on their menus.
Industry Implications
1. Food and Beverage - The food industry is being disrupted by the rise of personalized and customized menu options.
2. Robotics and Automation - Robotics and automation are being used to create custom and personalized experiences within the food service industry.
3. Technology and Software - The growth of mobile applications and ordering kiosks in the fast food industry is disrupting traditional in-store ordering processes.
