McDonald's is currently testing a new range of chef-crafted burger options that can be customized to fit customer preferences. McDonald's recently tested a build-a-burger concept that allowed customers to create their perfect burger. This new promotion serves as a more limited approach to the customizable burger platform.
The new 'Chef Crafted Flavors' promotion consist of three gourmet burger combinations. These new burger options include the Buffalo Bacon, the Pico Guacamole and the Maple Bacon Dijon. The Buffalo Bacon burger features creamy blue cheese sauce and apple-wood smoked bacon, while the Maple Bacon Dijon is topped with maple-seasoned bacon and honey dijon sauce. The Pico Guacamole burger is the most unique of the three due to the addition of pico de gallo, guacamole and white cheddar cheese. Once a customer has selected their burger, they can choose their choice of patty and bun.
The new Chef Crafted Flavors are currently available at participating McDonald's restaurants in San Diego County.
Gourmet Chef-Crafted Burgers
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Customized Fast Food
Crowdsourced Burger Competitions
Digital Burger Giveaway Campaigns