Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Gourmet Chef-Crafted Burgers

These New Burger Options Can Be Customized by the Customer

— October 20, 2015 — Marketing
McDonald's is currently testing a new range of chef-crafted burger options that can be customized to fit customer preferences. McDonald's recently tested a build-a-burger concept that allowed customers to create their perfect burger. This new promotion serves as a more limited approach to the customizable burger platform.

The new 'Chef Crafted Flavors' promotion consist of three gourmet burger combinations. These new burger options include the Buffalo Bacon, the Pico Guacamole and the Maple Bacon Dijon. The Buffalo Bacon burger features creamy blue cheese sauce and apple-wood smoked bacon, while the Maple Bacon Dijon is topped with maple-seasoned bacon and honey dijon sauce. The Pico Guacamole burger is the most unique of the three due to the addition of pico de gallo, guacamole and white cheddar cheese. Once a customer has selected their burger, they can choose their choice of patty and bun.

The new Chef Crafted Flavors are currently available at participating McDonald's restaurants in San Diego County.
Trend Themes
1. Customizable Gourmet Burgers - There is a trend for burger chains to offer customizable gourmet burger options to cater to customer preferences and create unique dining experiences.
2. Chef-crafted Burger Combinations - Burger chains are collaborating with professional chefs to create unique and innovative burger combinations that go beyond traditional offerings.
3. Limited-time Menu Promotions - Fast food chains are experimenting with limited-time promotions to test new burger concepts and generate excitement among customers.
Industry Implications
1. Fast Food Chains - Fast food chains such as McDonald's are expanding their menus to include chef-crafted, customizable burger options to attract customers and increase sales.
2. Casual Dining Restaurants - Casual dining restaurants are incorporating customizable gourmet burger options to offer customers a high-quality dining experience and compete with fast food chains.
3. Food Delivery Services - Food delivery services are partnering with burger chains to provide customers with customizable gourmet burgers that can be enjoyed in the comfort of their own homes.
4.4
Score
Popularity
Activity
Freshness