Supermarkets incorporate sit-down themes to retain clientele
Implications - In an effort to reinvent the grocery store concept, retailers are expanding supermarket concepts to include restaurant-style aesthetics and offerings. This shift toward a more flexible and creative approach can be viewed as an effort by brands to win back consumers that have turned to delivery-based grocery services. In order to battle the convenience and efficiency of online shopping, brick and mortar chains need to provide experience.
Workshop Question - Considering the consumer need for experience, how can you cater to this by adding to your existing services?
Trend Themes
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Experience-based Grocers — As consumers increasingly look for experiences from brick and mortar, supermarkets are incorporating restaurant-style aesthetics and offerings, offering a more creative approach to win back consumers.
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Multicultural Markets — The rise of multiculturalism in food has given way to the development of giant food markets, offering limitless eating and shopping options from vendors all over the world.
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Alcohol in Grocery Stores — High-end grocery stores are now becoming community hubs instead of just food outlets, offering unique alcohol menus and even wine bars to draw in customers looking for a fun outing rather than a boring weekly task.
Industry Implications
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Retail — The food retail industry is incorporating the restaurant experience, allowing grocers to compete with rising delivery-based grocery services.
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Hospitality — Hospitality professionals can find inspiration in the development of experience-based grocers and the rise of wine bars and beer programs in grocery stores.
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Food and Beverage — The food and beverage industry is witnessing more community-driven markets, massive multicultural markets, and restaurants operating within grocery stores.
