Supermarkets incorporate sit-down themes to retain clientele
Implications - In an effort to reinvent the grocery store concept, retailers are expanding supermarket concepts to include restaurant-style aesthetics and offerings. This shift toward a more flexible and creative approach can be viewed as an effort by brands to win back consumers that have turned to delivery-based grocery services. In order to battle the convenience and efficiency of online shopping, brick and mortar chains need to provide experience.
Workshop Question - Considering the consumer need for experience, how can you cater to this by adding to your existing services?
Trend Themes
1. Experience-based Grocers - As consumers increasingly look for experiences from brick and mortar, supermarkets are incorporating restaurant-style aesthetics and offerings, offering a more creative approach to win back consumers.
2. Multicultural Markets - The rise of multiculturalism in food has given way to the development of giant food markets, offering limitless eating and shopping options from vendors all over the world.
3. Alcohol in Grocery Stores - High-end grocery stores are now becoming community hubs instead of just food outlets, offering unique alcohol menus and even wine bars to draw in customers looking for a fun outing rather than a boring weekly task.
Industry Implications
1. Retail - The food retail industry is incorporating the restaurant experience, allowing grocers to compete with rising delivery-based grocery services.
2. Hospitality - Hospitality professionals can find inspiration in the development of experience-based grocers and the rise of wine bars and beer programs in grocery stores.
3. Food and Beverage - The food and beverage industry is witnessing more community-driven markets, massive multicultural markets, and restaurants operating within grocery stores.
