Healthy food accessibility is one of the biggest challenges that face underprivileged neighborhoods and the Market Mobile targets this particular problem by driving through four such areas in Ottawa, Canada. A pilot project that has been running for two years now, the Market Mobile is built into a OC Transpo bus and carries over 30 different items at a time including local foods and culturally-appropriate foods.
A successful Good Food Market, the Mobile Market shows how pop-up grocery stores can make a huge social impact in urban cities. Kaitrin Doll, Co-chair of Poverty & Hunger Working Group, says, "With the work of community volunteers and the Poverty and Hunger Working Group, we hope the Market Mobile will become part of a new Saturday routine for many Ottawa residents."
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