Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Interior Design At The Adidas Concept Store in Berlin

 - Feb 3, 2009
References: berlin.unlike.net & cyanatrendland
To celebrate the 60th birthday of global sports brand Adidas, the good people at Adidas threw a house party at the new No 74 concept store in Berlin last month. The house underwent a complete interior make-over to complement the party theme of a ‘House Party.'

What a brilliant idea. I really like the look of that joint. Very homely and lots of space to really party hard and wreck the place, knowing that no angry parents will be arriving at midnight.

Guests had to fix themselves a drink in the kitchen, where a bathtub was filled with beers, and they also had the cliche pizza delivery to perfect the illusion of a proper house party. This has to be the new thing for branded parties. This is the kind of stuff which sells sneakers these days.

See the link below for more details of concept shopping.