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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,248 more

Culinary Community

Brands engage consumers with recipe-driven social campaigns

Implications - In an effort to showcase the multifaceted uses for conventionally indulgent food products, brands are encouraging the modification of such items into everyday, health-conscious recipes. By inviting consumers to share their own versions of such recipes, brands are able to showcase the real ways in which other consumers are engaging with the product in a healthy way, putting the voice of the consumer front-and-center in terms of branding.
Workshop Question — What can you do to put the voice of the consumer front-and-center in your branding?
3.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
150,926 Total Clicks
Date Range:
Jun 14 — Dec 16
Trending:
Mild
Consumer Insight Topics:

Featured Examples

play_circle_filled Personalized Recipe Campaigns
Personalized Recipe Campaigns
Hellmann's Brasil Finds Recipes Based on What's in Your Fridge
Sometimes if you’ve only got a few ingredients in your fridge, the meal options seem pretty uninspiring, but as the ReciTweet campaign from Hellmann’s Brasil proves, you have more... MORE
Modified Recipe Campaigns
Modified Recipe Campaigns
The McCain #MODIFRY Campaign Encourages You to Get Creative
The McCain #MODIFRY campaign is an ingenious digital campaign from the Canadian brand that engages consumers on digital media in a way directly linked to their product. Powered by partnerships with... MORE
Recipe Infographic Campaigns
Recipe Infographic Campaigns
Knorr Brazil Will Turn Your Family Recipe Into a Typographic Poster
If you have a hand written family recipe you need to recopy, Knorr Brazil will recreate it in infographic form. The food brand’s Receitas de Familia campaign allows you to turn old... MORE
Newspaper-Branded Meal Kits
Newspaper-Branded Meal Kits
The New York Times is Teaming Up with Chef'd to Offer New Recipe Kits
The New York Times recently announced that it will be teaming up with Chef’d to offer healthy meal kits. With a growing number of consumers turning to subscription services to cut down on meal... MORE
Potato Chip Cookbooks
Potato Chip Cookbooks
The Lay's Wavy Brand and Brit + Co Are Teaming Up with Pinterest
The Lay’s Wavy brand and tech-infused DIY website Brit + Co are teaming up with Pinterest to engage consumers in creating the first cookbook created on the social media platform. The Pinterest-... MORE
Festive Leftover Campaigns
Festive Leftover Campaigns
Branston's Leftovers Day Campaign Focuses on Flavorful Boxing Day Meals
British food brand Branston launched a ‘Leftovers Day’ campaign for the holiday season, which puts a focus on how exciting the remains of Christmas leftovers can be on Boxing Day when... MORE

Related Trend Reports & Custom Market Research

Related Examples

Leftovers-Containing Cakes
Leftovers-Containing Cakes
This Homemade Coffee Cake Takes Care of Your Leftover Cranberry Sauce
Suctioning Food Preservation Covers
Suctioning Food Preservation Covers
The Plate Toppers Create an Air-Tight Seal Around Foods
Adult-Oriented Lunch Kits
Adult-Oriented Lunch Kits
These Ready-to-Eat Snack Boxes are Designed for Health-Conscious Adults
Food Scrap Condiments
Food Scrap Condiments
Copenhagen's Amass Makes a Unique Kitchen Condiment with Leftover Greens
Recycled Volcanic Stone Buildings
Recycled Volcanic Stone Buildings
The 'Buddhist Learning Center' is Built from Reused Materials
Essential Meat Kits
Essential Meat Kits
The Well Hung Meat Company Supplies Boxes of 'Household Staples'
Leftover Food-Collection Apps
Leftover Food-Collection Apps
This App Focuses On Food Waste Prevention in Philadelphia
play_circle_filled Leftover BBQ Egg Rolls
Leftover BBQ Egg Rolls
These Homemade Egg Rolls From DudeFoods Contain Rib Meat and Coleslaw
Gourmet Italian Meal Kits
Gourmet Italian Meal Kits
The 'Gourmio' Food Delivery Service is Dedicated to Italian Cuisine
Plant-Based Meal-Kit Startups
Plant-Based Meal-Kit Startups
This Service Provides Customers with Veggie-Centric Meals On-Demand
Vegan Meal Subscriptions
Vegan Meal Subscriptions
V-Grits' Vegan Meal Packages Use the Freshest Produce and Ingredients
Southern Supper Subscriptions
Southern Supper Subscriptions
Peach Dish's Ingredient and Recipe Kits are Perfect For Couples
Vegan Meal Kit Deliveries
Vegan Meal Kit Deliveries
The 'Purple Carrot' Encourages Consumers to Cook Meat-Free Meals at Home
Social Media Presidential Campaigns
Social Media Presidential Campaigns
Hillary Clinton Held Her First Major Campaign on Periscope
Playoff Beard-Embracing Ads
Playoff Beard-Embracing Ads
This McDonald's Beard Ad Supports the the NHL 2015 Season
Compassionate Soccer Campaigns
Compassionate Soccer Campaigns
Sport Club Internacional's 'Side by Side' Reduces Sports Rivalry
play_circle_filled Cry-Proof Mascara Ads
Cry-Proof Mascara Ads
L'Oreal Waterproof Mascara was Tested on a Theater of Crying Women
Recipe Finder Apps
Recipe Finder Apps
The 'Handpick' App Helps Match Recipes to Food Photos on Instagram
Plantain Fries Recipes
Plantain Fries Recipes
These Baked French Fries Come with a Side of Garlic Avocado Dipping Sauce
Pre-Made Paleo Meals
Pre-Made Paleo Meals
The WHOLE30 Program Delivers Healthy Meals to One's Door
Pizza Poutine Hybrids
Pizza Poutine Hybrids
This Pizza is Topped with French Fries, Gravy and Melted Cheese Curds
Executive Meal Subscriptions
Executive Meal Subscriptions
Chef's Plate Offers Chef-Designed Meals for Quality Convenience
Meat-Filled Fries
Meat-Filled Fries
Dudefoods' Pork Fries Recipe Replaces a Potato with a Meaty Interior
Meal Delivery Startups
Meal Delivery Startups
Chowdy is a Healthy Meal Subscription Service in Toronto
Sugary Cinnamon Snacks
Sugary Cinnamon Snacks
Cheetos' New Cinnamon Puff Snack Goes by the Name Sweetos
Creative Combination Cookbooks
Creative Combination Cookbooks
Anne-Sophie Pic's Book Includes Experimental Gastronomy Recipes
Contextual Recipe Apps
Contextual Recipe Apps
Yummly Offers Recipe Suggestions Based on Timing and Your Preferences
Festive Evergreen Chips
Festive Evergreen Chips
This Limited Doritos' Potato Chip Shape Celebrates the Snowy Season
Cheesy Bacon Chips
Cheesy Bacon Chips
The Cheddar Bacon Mac & Cheese Lay's Chip Flavor is Inspired by Comfort Food
play_circle_filled Ingredient Identifying Displays
Ingredient Identifying Displays
The Smart Cooking System Lists Recipes Based on the Placed Produce
Stunning Illustrated Recipes
Stunning Illustrated Recipes
Task and Tool Recipes are Functional as Well as Beautiful
Recreated Restaurant Recipes
Recreated Restaurant Recipes
Forage Delivers Prepped Ingredients So You Can Cook Quick Meals
Ingredient Delivery Services
Ingredient Delivery Services
Popcart's Recipe Finder Tool Gathers Ingredients & Sends Them to You
Comforting Chip Flavors
Comforting Chip Flavors
One of This Year's Finalists for Lay's Do Us a Flavor is a Bacon Macaroni
Discounted Ingredient Apps
Discounted Ingredient Apps
A Dutch App Tracks Supermarket Deals and Offers Inexpensive Recipes
Salsa-Flavored Potato Chips
Salsa-Flavored Potato Chips
The Newest Lay's Chips Taste Like Spicy, Tangy Pico de Gallo
Instant Garden Invitations
Instant Garden Invitations
Knorr's 175th Anniversary Invitations Take the Shape of Plant Pots
Exotic Beef Flavoring
Exotic Beef Flavoring
New Givaudan Flavors Include Picanha, Matambre and Chorizo Beef
Artisan Campfire Treats
Artisan Campfire Treats
Viveltre's gourmet Marshmallow Confections Include a Nutella Flavour
Tablet Kitchen Scales
Tablet Kitchen Scales
The Drop Smart Scale Helps You Perfectly Measure Out Your Baking Ingredients
play_circle_filled Waste-Reducing Recipe Sites
Waste-Reducing Recipe Sites
Sainsbury's Food Rescue Powered by Google Helps Reduce Food Waste
Cheesy Macaroni Eateries
Cheesy Macaroni Eateries
A NYC-Based Mac and Cheese Restaurant Caters to Gooey Pasta Fans
Pasta-Prepping Tables
Pasta-Prepping Tables
The Alfredo Table by TAGmi Designs is the Ideal Place to Make Your Spaghetti
Messaging App Cooking Lessons
Messaging App Cooking Lessons
'WhatsCook Pairs' You with an Expert Chef in a Whatsapp Chat
State-Wide Sustainable Campaigns
State-Wide Sustainable Campaigns
Start UK Aims to Get People Involved in Environmental Causes
Cultural-Specific Recipes
Cultural-Specific Recipes
The 'Thailand the Cookbook' Takes Taste Buds on an Exotic Trip
Soup Mix Superhero Ads
Soup Mix Superhero Ads
The Unilever Knorr Quick Campaign Provides an 'Instant Solution'
Mystery Chip Flavors
Mystery Chip Flavors
The Three New Doritos Jacked Flavors Are a Surprise
Pie Crust Texture Chips
Pie Crust Texture Chips
These New Lattice Chips are Lay's Latest Innovation
Bizarre Chip Flavor Contests
Bizarre Chip Flavor Contests
Lay's Do Us a Flavor Contest Suggests Some Strange Combinations
Meal-Making Subscription Services
Meal-Making Subscription Services
ChefButler Sends Food Boxes Full of Recipes and Ingredients
Chocolate-Coated Chips
Chocolate-Coated Chips
Lay’s Created Chocolate Potato Chips to Please All Your Taste Buds
Baked Bean Wars
Baked Bean Wars
UK Baked Beans Now Double the Size