Brands engage consumers with recipe-driven social campaigns
Implications - In an effort to showcase the multifaceted uses for conventionally indulgent food products, brands are encouraging the modification of such items into everyday, health-conscious recipes. By inviting consumers to share their own versions of such recipes, brands are able to showcase the real ways in which other consumers are engaging with the product in a healthy way, putting the voice of the consumer front-and-center in terms of branding.
Workshop Question — What can you do to put the voice of the consumer front-and-center in your branding?
