Pie Crust Texture Chips

These New Lattice Chips are Lay's Latest Innovation

Lay's new Lattice Chips look like the top of a pie. They are the newest addition to the Lay's family. The chips are cut thick and then cut into a lattice-like shape. These delicious pie-crust looking chips are then cooked in small batches to maintain their desired crispiness.

The Kettle Cooked Lattice Cut chips come in two flavors: Aged Cheddar & Black Pepper takes inspiration from these two basic favorite flavors and combines them; Roasted Garlic and Sea Salt is dominated by the garlic taste with just a hint of sea salt to balance it out.

If you're in for a new chip adventure, then I recommend grabbing a few bags of each flavor and finding out if you like this new treat. They are an ideal addition to those summer barbecues coming up.

Lattice Cut Chips
Lay's new lattice-cut chips offer a unique twist on traditional potato chips, creating a trend of textured snacking experiences.
Flavor Fusion
The combination of aged cheddar and black pepper in Lay's lattice chips demonstrates a trend towards innovative flavor pairings.
Small Batch Cooking
The small batch cooking method used by Lay's to create their lattice chips taps into the trend of artisanal and handmade food production.

Who This Affects Most

Snack Food
The introduction of lattice cut chips by Lay's presents an opportunity for snack food companies to explore new texture innovations in chip products.
Food Manufacturing
The flavor fusion showcased by Lay's lattice chips opens up possibilities for food manufacturers to experiment with unique and unexpected flavor combinations in their products.
Cooking Equipment
The trend of small batch cooking illustrated by Lay's lattice chips suggests a need for cooking equipment that allows for precise and efficient production of small batch artisanal snacks.
SCORE
3.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 37%
Activity 51%
Freshness 8%