A food app based out of the Netherlands uses supermarket deals to create recipes for users. The Koken met aanbiedingen app uses daily discounts at grocery stores to offer budget-friendly family recipes with on-sale ingredients.
In addition to ingredient lists, instructions and a photo gallery to aid you in the cooking process, the Dutch app tracks supermarket deals in stores such as Albert Heijn, Aldi and Plus, C1000, Dirk, Jumbo and Lidl. Every featured recipe includes at least one discounted ingredient and even helps users keep track of how much money they save by using the app with a demonstrative savings meter. When certain ingredients are no longer on sale, the recipes can still be saved for later use should you want to repeat it or if that item or another one in the dish does become available again.
What's Driving This Trend
- Supermarket Deals
- Create food-related apps that leverage daily discounts at grocery stores to offer budget-friendly family recipes with on-sale ingredients.
- Discounted Ingredient Tracking
- Track supermarket deals to create money-saving apps that help users make meals with discounted ingredients.
- Savings Meter
- Integrate savings meters into cooking apps to show users how much money they save by using on-sale ingredients.
Who This Affects Most
- Food & Beverage
- Develop technology to create cost-cutting food apps that help users make meals with on-sale ingredients.
- Retail
- Partner with food apps to feature deals on ingredients as a means of driving grocery store foot traffic.
- Technology
- Create sophisticated algorithmic systems leveraging real-time data on supermarket deals to ease the app-creation process.
