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Social Media Presidential Campaigns

Hillary Clinton Held Her First Major Campaign on Periscope

— June 15, 2015 — Pop Culture
Hillary Clinton is changing the game in many ways -- most recently, and probably most notably, through her first major presidential campaign rally. Streaming it on Periscope, she shows that she will be reaching out to younger generations just as President Barack Obama has been doing. Hosted by Olympian Michelle Kwan, the contemporary presidential campaign embraces the social media's fast growing user base in a smart way.

In her presidential campaign rally, Hillary Clinton spoke broadly about her platform, "extolling the nationwide benefits of a solid middle class, a strong economy, and a powerful system of national security," writes The Verge. Hillary Clinton says, "No other country is better prepared to thrive in the 21st century."
Trend Themes
1. Live Video Streaming - The use of live video streaming in political campaigns, primarily via social media platforms, presents an opportunity for politicians to connect with younger audiences.
2. Social Media Advertising - As social media usage continues to rise among younger generations, political campaigns can utilize targeted social media advertising to engage with potential voters more effectively.
3. Youth-centric Messaging - By incorporating messaging that resonates with young, socially-engaged audiences, political campaigns can create loyal supporters who can help spread their message and mobilize voters.
Industry Implications
1. Politics - The use of social media, particularly live video streaming, presents opportunities for political campaigns to connect with younger audiences and create more engaged and informed voters.
2. Social Media - By partnering with political campaigns, social media platforms can generate additional revenue streams through advertising while also helping to shape political discourse among their user base.
3. Media and Advertising - The rise of social media and targeted advertising presents new opportunities for media and advertising companies to offer their services to political campaigns looking to reach younger audiences.
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