To make it easier for Gen Z and Millennial consumers to hold their elected officials accountable, the On Canada Project recently debuted the #FlipTheScriptCanada campaign. These demographics, whose voices and concerns are often underrepresented by politicians, can now easily reach out to their MPP via emails, calls, and social media posts.
Samanta Krishnapillai, Founder and Executive Director of the On Canada Project, explains, “We, along with our community of 15K Millennials and Gen Z, are frustrated and exhausted by the Government of Ontario’s pandemic response. Our elected officials keep telling us to do more to curb the spread, but they haven’t used every tool at their disposal to protect all of us,” She added, “This campaign mobilizes young Canadians to champion change in an accessible way, and asks officials to do what we’ve elected them to do: listen to the experts and represent all of us.”
The #FlipTheScriptCanada campaign offers resources individuals can use to engage with their MPPs, including customizable email templates and more. The brand hopes the initiative will help empower and engage young Canadians to remain informed and be the champions of change.
Image Credit: @oncanadaproject/Instagram
Key Themes Behind This Trend
- #flipthescriptcanada Campaign
- The campaign shows that there is a growing trend among Gen Z and millennial consumers to hold their elected officials accountable.
- Easy-to-use Political Engagement Resources
- The trend towards easy-to-use resources for political engagement could create opportunities for disruptive innovation in the political activism industry.
- Voice and Concerns of Gen Z and Millennial Consumers
- The trend towards amplifying the voices and concerns of younger generations shows there may be opportunities for innovation in products and services that cater to these demographics' unique needs and desires.
Where This Applies
- Political Activism Industry
- The industry could see disruptive innovation opportunities in creating easy-to-use tools that allow young people to engage with their elected officials and hold them accountable.
- Social Media Industry
- Social media platforms could capitalize on the trend towards amplifying younger people's voices and concerns by creating new features that cater specifically to these demographics.
- Digital Marketing Industry
- The trend towards political engagement resources could create opportunities for disruptive innovation in digital marketing, as companies seek to create new and innovative ways to reach younger audiences and inspire them to take action.
