Category
Tech
Delegated Interfaces
Trend cluster
Category
Handheld
Health
Smartphone users turn to apps for instantaneous nutrition needs.
3.1
Trend score
Trend
What is the Handheld Health trend?
Handheld Health: Smartphone apps geared towards food are placing evident emphasis on nutritional wants and needs. This tech-meets-dining movement is in tune with Millennials who are preoccupied with wellness and who are constantly plugged in, providing them with access to in-demand digital content while on the go, while also lending to a less reactive approach to fitness that Millennials prefer over older generations.
Trend themes
Themes within the Handheld Health trend
Three behaviours holding the trend together01
Personalized Nutrition Apps
Apps that offer personalized meal plans based on the user's health goals and fitness data are gaining popularity among Millennials who are preoccupied with wellness.
02
Healthy Eating Apps
Health conscious individuals are looking for apps that help them make better food choices, with features like suggested alternative grocery items, recipe ideas, and meal planning tools.
03
Image Recognition Calorie Estimation Apps
Apps that use image recognition technology to determine the calorie count of a meal by a single photo is an innovation that could soon be available to consumers, helping them keep better track of their diet and food diary.
Industry implications
What the Handheld Health trend means for industry
Where the trend changes the playbookFor
Health and Wellness Industry
Health and wellness industries can capitalize on these trends by developing personalized nutrition and healthy eating apps that cater to the individual's needs and goals.
For
Fitness and Exercise Industry
Incorporating healthy nutrition and meal planning tools into fitness and exercise apps can help users achieve their fitness goals more efficiently and holistically.
For
Technology Industry
The development of image recognition and other AI technologies that assist users in making healthier food choices presents a huge opportunity for the technology industry to disrupt the health and nutrition market.
Workshop question
Describe a new app or app feature that could be connected to your product or service to educate your consumer.
Trend signals
Trend signals for Handheld Health
Trend score 3.1 out of 10, from popularity 48%, activity 36%, freshness 8%.
Popularity48%
Activity36%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Handheld Health trend
5 featured examples from Jul 25, 2014 to Jun 24, 2015CategoryLifestyle
Personal Nutritionist Apps
The Nutrino Nutrition App Helps You Maintain a Healthy Lifestyle
Opportunity for health and wellness companies to leverage technology and offer virtual nutritionist services or partnership with existing apps.
CategoryLifestyle
Healthy Recipe Apps
The EAT Meal Planning Program Helps Users Make Nutritious Meals
With consumers increasingly interested in healthy eating and living options, this rise of healthy recipe apps will provide immense opportunities for businesses operating in the he…
CategoryLifestyle
Vegetarian Meal-Making Apps
'Forks Over Knives' is a Step-by-Step Recipe App for Vegetrains
The mobile app industry can capitalize on the trend of step-by-step recipe apps by developing user-friendly and visually appealing cooking applications.
CategoryTech
Calorie Estimation Apps
Google's 'Im2calories' App Will Gauge How Healthy a Meal is from a Photo
The health and wellness industry can integrate calorie estimation technology into their existing apps or develop new ones to help users accurately monitor their calorie intake.
CategoryTech
Pre-Diabetes Apps
Nudge Helps High Risk People Change Their Eating Habits
The mobile health industry is ripe for investment opportunities in pre-diabetes apps and other health tech solutions.
