If you've got a cable subscription, the TV Guide mobile app might come in handy for tracking your favorite shows, but this app provides even more value to those who have taken the plunge into the world of cord cutting.
With the app, you're able to build a personalized watchlist for sports, shows and movies. When you want to watch something, the app spells out all of the options for you, including if the content can be streamed on-demand, purchased on DVD or if it is available to watch on TV. For content that will air live, the app lets users set notifications so that they can tune in at the right time. Other neat features of the app include filters that let users sort through channels, such as by those that only provide HD content.
What Makes This Trend Stand Out
- Personalized Watchlists
- Opportunity for disruptive innovation in creating personalized watchlist apps that cater to individual interests and preferences.
- Content Availability Tracking
- Opportunity for disruptive innovation in developing apps that provide comprehensive information on where, when, and how content can be accessed.
- Channel Sorting Filters
- Opportunity for disruptive innovation in designing apps that offer advanced channel sorting filters, such as HD-only channels.
Sectors Adopting This
- Entertainment Streaming Services
- Opportunity for disruptive innovation in enhancing the user experience and personalization of entertainment streaming services through watchlist features and content availability tracking.
- Digital Video Platforms
- Opportunity for disruptive innovation in digital video platforms by incorporating advanced channel sorting filters and notifications for live content.
- TV Guide Applications
- Opportunity for disruptive innovation in TV guide applications by offering additional value-added features like personalized watchlists and content availability tracking.
