Facebook has released a new app, called Facebook Mentions, that allows actors, musicians, athletes and other famous people to access a stream of Facebook posts and content that reference them.
The app aims to allow celebrities and public figures to find trending topics so that they can engage with them to enhance their brand and reach out to people. Celebrities can even interact with followers one-on-one and get closer to them. The app even offers the option of holding live Q&A sessions with fans.
Anybody can request online access to Facebook Mentions, but only people with verified pages -- rather than regular Facebook profiles -- are granted access. The app is currently only available in the USA, but is expected to be rolled out in other countries in the near future.