The mobile live broadcasting service formerly known as Yevvo is now known as Air -- an app that lets you stream live video to your friends. Still in beta mode, the Air app still focuses on live-streaming video as Yevvo did. However, there's no longer the option to replay content, so your friends can only watch a stream that is happening live. You can record at the press of a button and your friends will be notified you're broadcasting.
This feature of the live-stream app gives Air a SnapChat quality. When you stream live video, you do have the option to capture images and create a Flashback for later. You can also encourage friends to broadcast by requesting an 'Encore.'
The nature of the Air app is more private and intended for use between friends.
Key Themes Behind This Trend
- Mobile Live Streaming
- Air's live streaming feature creates new opportunities for apps that allow users to stream video content directly to their friends.
- Ephemeral Content
- The Air app's ephemeral content feature provides new ways for users to share disappearing content with their audience, presenting new opportunities for social media and messaging apps.
- Social Broadcasting
- The Air app's social broadcasting feature highlights the potential for new apps to offer private, real-time video streaming to a user's friends and followers.
Where This Applies
- Social Media
- Air's live streaming and ephemeral content features create new opportunities for social media platforms looking to separate themselves from competitors by prioritizing real-time and time-sensitive video content.
- Messaging Apps
- The Air app's features demonstrate the potential for messaging apps to integrate live video streaming as a way for users to communicate and share experiences in real time.
- Video Sharing
- The ephemeral nature of Air's streaming feature presents new opportunities for video sharing apps looking to offer a more private and exclusive experience for users.
