Instead of limiting its menu to Halloween-themed items this October, Starbucks is expanding its selection of seasonal treats to also include sugar skull cookies that recognize Day of the Dead celebrations.
As part of its fall 2016 bakery selection, Starbucks will offer a sweet sugar cookie that celebrates the Mexican holiday 'Día de los Muertos' (also known as Day of the Dead). The cookie features a buttery shortbread base topped with a sugar skull design made from colored icing. The cookie is meant to resemble the edible skulls that are associated with Mexico's Day of the Dead celebrations.
The addition of sugar skill cookies to the Starbucks menu not only demonstrates the chain's attempt to provide more seasonal treats, but also an attempt to recognize a wider variety of cultural traditions.
Sweet Sugar Skull Cookies
More Stats +/-
Skull-Adorned Bean Branding
Mexican-Inspired Halloween Candies
Mystical Bottle Branding
Spooky Skull Macarons
Dearly Departed Tequila Branding
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.