Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Starbucks is Celebrating Day of the Dead with Sugar Skull Shortbread

 - Oct 20, 2016
References: starbucks & chewboom
Instead of limiting its menu to Halloween-themed items this October, Starbucks is expanding its selection of seasonal treats to also include sugar skull cookies that recognize Day of the Dead celebrations.

As part of its fall 2016 bakery selection, Starbucks will offer a sweet sugar cookie that celebrates the Mexican holiday 'Día de los Muertos' (also known as Day of the Dead). The cookie features a buttery shortbread base topped with a sugar skull design made from colored icing. The cookie is meant to resemble the edible skulls that are associated with Mexico's Day of the Dead celebrations.

The addition of sugar skill cookies to the Starbucks menu not only demonstrates the chain's attempt to provide more seasonal treats, but also an attempt to recognize a wider variety of cultural traditions.