Category
Tech
Automated Upkeep
Trend cluster
Category
Branded
Holiday
Brands seek to create organic buzz online with product-centered dates.
2.8
Trend score
Trend
What is the Branded Holiday trend?
Branded Holiday: In an effort to carve out a place in the minds of consumers, brands create product-centered holidays that give individuals a reason to engage with the product. This progression can also be seen as a natural extension of emotive marketing in its effort to cultivate a sentimental or nostalgic moment that consumers can feel a part of.
Trend themes
Themes within the Branded Holiday trend
Three behaviours holding the trend together01
Product-Centered Holidays
Brands create holidays centered around a product to incentivize consumer engagement.
02
Digital Campaigns for Food and Beverage Brands
Food and beverage brands utilize digital campaigns to promote their products and incentivize consumer engagement.
03
Sports and Seasonal Holiday Campaigns
Retailers use sports and seasonal holidays as an opportunity to launch new product lines and appeal to holiday shoppers.
Industry implications
What the Branded Holiday trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can benefit from creating product-centered holidays and digital campaigns.
For
Retail
The retail industry can take advantage of sports and seasonal holidays to launch new product lines and appeal to holiday shoppers.
For
Marketing and Advertising
Marketing and advertising professionals can utilize product-centered holidays and digital campaigns to incentivize consumer engagement and promote brand awareness.
Workshop question
What traditions or nostalgic moments could you leverage to create sentimental consumer appeal?
Trend signals
Trend signals for Branded Holiday
Trend score 2.8 out of 10, from popularity 41%, activity 35%, freshness 8%.
Popularity41%
Activity35%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Branded Holiday trend
5 featured examples from Apr 21, 2015 to Jul 16, 2016CategoryMarketing
Celebratory Coffee Giveaways
Krispy Kreme is Handing Out Free Goodies for National Coffee Day
Opportunity for food and beverage companies to participate in National Coffee Day celebrations by offering free coffee and related products.
CategoryMarketing
Cocktail-Centric Holiday Campaigns
Belvedere Vodka Gears Up for World Martini Day with a Contest
Alcohol beverage companies can leverage digital contests and dynamic social campaigns to promote their products and engage with consumers.
CategoryLifestyle
Nitro-Infused Cold Brews
The Nitro Cold Brew is Stumptown's Ode to National Cold Brew Day
The coffee industry has an opportunity to explore new nitro-infused brewing processes, flavors, and packaging for canned coffee.
CategoryMarketing
Signature Dish Digital Campaigns
These Popeyes E-Cards Celebrate the Brand's National Biscuit Day
Fast food brands can leverage digital campaigns during the holidays and celebrations to engage with younger consumers
CategoryLifestyle
Annual Sports Holiday Campaigns
Foot Locker's Fourth 'Week of Greatness' Ads Featured Tracy Morgan
Retail brands can capitalize on the holiday season by launching celebrity-endorsed campaigns that generate buzz and drive foot traffic to stores.
