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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,234 more

Branded Holiday

Brands seek to create organic buzz online with product-centered dates

Implications - In an effort to carve out a place in the minds of consumers, brands create product-centered holidays that give individuals a reason to engage with the product. This progression can also be seen as a natural extension of emotive marketing in its effort to cultivate a sentimental or nostalgic moment that consumers can feel a part of.
Workshop Question — What traditions or nostalgic moments could you leverage to create sentimental consumer appeal?
3.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
143,499 Total Clicks
Date Range:
Apr 15 — Jul 16
Trending:
Mild
Consumer Insight Topics:

Featured Examples

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