Chick-fil-A's Frosted Lemonade sums up summer perfectly in one drink. Refreshingly sweet and sour, it provides people with a seasonal taste that will instantly transport them to a better time and place -- especially for those not lucky enough to actually be enjoying hot weather just yet. As delicious as it's nostalgic, the Frosted Lemonade will make people want to visit the fast food chain every day.
This powerful connection is one reason a business should consider introducing their own version of a Frosted Lemonade. Although it doesn't have to come in the form of a drink, a limited edition, seasonal item allows people to look forward to something. It becomes a tradition many are loathe to break, especially if its truly tasty.