Chick-fil-A Released the 'Cloudberry Sunjoy' for a Limited Time
Colin Smith — May 2, 2022 — Business
References: chick-fil-a & brandeating
Chick-fil-A announced the return of the 'Cloudberry Sunjoy,' a refreshing, fruit-filled beverage that is perfect for the spring and summer seasons. This drink is a mix of lemonade and tea and is flavored with cloudberries and cherry blossoms. This means the drink is filled with refreshing, springtime flavors. As such, the beverage will only be available at participating Chick-fil-A locations across the United States for a limited time.
The creation of a cloudberry drink is an excellent step toward flavor diversity for QSR chains. Many springtime QSR beverages are merely filled with cherries, raspberries, or various tangy fruits. The cloudberry on the other hand comes from Scandinavian cuisine, and it boasts a diverse range of flavors. The cloudberry reportedly tastes similar to a mix of raspberries, apricots, and mangoes.
Image Credit: Chick-fil-A
The creation of a cloudberry drink is an excellent step toward flavor diversity for QSR chains. Many springtime QSR beverages are merely filled with cherries, raspberries, or various tangy fruits. The cloudberry on the other hand comes from Scandinavian cuisine, and it boasts a diverse range of flavors. The cloudberry reportedly tastes similar to a mix of raspberries, apricots, and mangoes.
Image Credit: Chick-fil-A
Trend Themes
1. Scandinavian-inspired QSR Beverages - There is an opportunity for QSR chains to create beverages that draw inspiration from Scandinavian cuisine and offer customers unique, diverse flavor options.
2. Limited-time QSR Beverages - Limiting the availability of certain beverages can create a sense of exclusivity and drive demand for QSR chains.
3. Fruit-infused QSR Beverages - QSR chains can experiment with a wide range of fruit flavors to create refreshing and unique beverages for customers.
Industry Implications
1. Quick Service Restaurants (QSR) - QSR chains can capitalize on the trend of creating unique and diverse beverages to attract customers and stand out in the crowded market.
2. Beverage Manufacturing - There is potential for beverage manufacturers to work with QSR chains to create unique and exclusive beverages like the Cloudberry Sunjoy.
3. Scandinavian Food and Beverage Importers - Importers of Scandinavian food and beverage products can capitalize on the trend of Scandinavian-inspired QSR beverages by offering unique ingredients like cloudberry for creating these drinks.
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