Consumer demand to eliminate food spoilage prompts waste minimization apps
Implications - Brands are developing systems that minimize environmental devastation through digital features. This is especially attractive to the millennial shopper who is tech-savvy and interested in green living due to heightened exposure to ecological information via the Internet. Moreover, by incorporating technology, new conservationist concepts are also of mass appeal to young demographics with a preference for handheld convenience.
Workshop Question - How could your brand integrate technology in order to be more eco-friendly?