Category
Tech
Delegated Interfaces
Trend cluster
Category
Cooperative
Consumption
Tech tools foster collaborative delivery options for group eating.
1.7
Trend score
Trend
What is the Cooperative Consumption trend?
Cooperative Consumption: Intensified digital communications are prompting a desire for real-life interactions, resulting in spikes in communal dining concepts that strengthen social circles and connections. Brands are reacting with food delivery systems that simplify group meals in a way that appeals to the drive for in-person contact that comes of instantaneous, digital contact.
Trend themes
Themes within the Cooperative Consumption trend
Three behaviours holding the trend together01
Communal Dining
The trend towards communal dining experiences is driving demand for streamlined group food deliveries, local group dining apps and socialite bill splitting apps.
02
Group Ordering
There is a growing trend for food delivery and bill splitting apps to have group ordering functionality, catering to parties, family gatherings and office groups.
03
Simplified Payment
A trend towards simplified payment systems is driving demand for cost splitting platforms and curated payment services such as the Cake Technologies Ltd. Cake app.
Industry implications
What the Cooperative Consumption trend means for industry
Where the trend changes the playbookFor
Food Delivery
The growing demand for streamlined group food deliveries and local group dining apps is creating opportunities for digital food delivery services.
For
Mobile Apps
The trend towards group ordering, cost splitting and curated payment systems is driving demand for mobile apps that cater to these needs.
For
Social Platforms
The trend towards communal dining and simplified payment systems is driving demand for social platforms that cater to group experiences and shared expenses.
Workshop question
In what ways could your brand leverage real-life interactions to connect with your customers?
Trend signals
Trend signals for Cooperative Consumption
Trend score 1.7 out of 10, from popularity 17%, activity 27%, freshness 8%.
Popularity17%
Activity27%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Cooperative Consumption trend
4 featured examples from Jun 17, 2015CategoryTech
Cost Splitting Platforms
The Splittr App Helps Users Divide Up Bills Between Groups
Group expense management tools like Splittr can revolutionize the way hotels, resorts, and other hospitality businesses handle payment splitting for group bookings and events.
CategoryTech
Local Group Dining Apps
The OverAhead Kinetic Farm, Inc. Platform Accommodates Parties
Restaurants can leverage the OverAhead Kinetic Farm, Inc.
CategoryLifestyle
Streamlined Group Food Deliveries
Splick.it's Group Order Service Lets You Order For Large Groups
The food industry can use these group ordering services to improve customer engagement.
CategoryTech
Socialite Bill Splitting Apps
The Cake Technologies Ltd. Cake Platform is Sourced by Foodies
The fintech industry can leverage curated payment systems to offer innovative and user-centric payment solutions.
