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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,160 more

Sophisticated Produce

Fresh fruit is encased in unexpected packaging for increased sophistication

Implications - Redefining how traditional health foods are perceived, brands are adopting unconventional packaging designs for a refined appeal. Moving away from traditionally exposed forms, brands are packaging items like fruit in customized wrappers and containers. These designs not only add a sense of glamour and novelty, but they also allow brands to project a personalized touch on typically homogeneous items.
Workshop Question — How can your brand boost the creativity of its more standard items and services?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 46 Examples:
1,137,250 Total Clicks
Date Range:
Nov 11 — Jun 15
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Animated Produce Packaging
Animated Produce Packaging
This Raspberry Packaging Might Eat Your Fruit Before You Get a Chance
Created as a new brand under Freshmax, a large produce company in the Pan-Pacific region, Munch’n features exciting, visually stimulating designs like this raspberry packaging. In order to... MORE
Elegant Berry Boxes
Elegant Berry Boxes
Sunrise's Eco Berry Box Design Can Be Constructed Without Glue
The berry box packaging design for Sunrise’s organic fruits is an attractive and eco-friendly alternative to those plastic baskets that are commonly used to help consumers transport fresh... MORE
Efficient Fruit Packaging
Efficient Fruit Packaging
VitaPack Makes It Easy to Transport a Pack of Oranges Home
The VitaPack fruit packaging concept by Hungary’s Ágnes Gyömrei is an entry in the 19th Year Of The International Young Package Competition. Instead of carrying a bunch of oranges home from... MORE
Berry-Branded Goods
Berry-Branded Goods
The Patch Packaging Flaunts the Flavor of the Farm's Scrumptious Strawberries
Fresh fruit can often sell itself, so when it came to designing The Patch packaging for enhanced farm products it immediately became important to maintain a sense of organic simplicity. Jackie Elliott's… MORE
Eco Orange Packaging
Eco Orange Packaging
This VitaPack Fruit Carrier Boasts a Collapsible and Sustainable Design
VitaPack is an orange packaging concept that is designed with both convenience and sustainability in mind. Designed to carry half a kilogram of oranges, the hand-held container holds four fruits and... MORE
Graphic Pomegranate Packaging
Graphic Pomegranate Packaging
Granada Pomegranate's Branding Encourages Sustainability
Granada’s pomegranate packaging is eco-friendly and graphically bold. When it comes to most produce containers, plastic is a popular go-to material but can have damaging effects on the... MORE
Prescriptive Produce Packaging
Prescriptive Produce Packaging
Nature's Pharmacy is a Branding Concept for Fruits and Veggies
Created by graphic designer Jasmine Davies, this branding concept titled Nature’s Pharmacy took its inspiration from the informative nature of prescription packaging and the bounty of... MORE

Related Trend Reports & Custom Market Research

Related Examples

App-Connected Veggie Packaging
App-Connected Veggie Packaging
This City Farm Shop Concept Features Only Hyper-Local Produce
Fresh Picked Produce Labels
Fresh Picked Produce Labels
This Organic Packaging Design Emphasizes the Farm of Origin
Transparent Produce Bags
Transparent Produce Bags
These Produce Packaging Designs Emphasize Freshness
Waste-Free Grocer Concepts
Waste-Free Grocer Concepts
Lagom is Market Concept Based on Using "Just the Right Amount"
Wrap-Around Package Labels
Wrap-Around Package Labels
'Molitalia' Uses Bold Colors & Continuous Image Labels for its Products
Convenient Cherry Cups
Convenient Cherry Cups
Chelan Fresh Removes Stems for Better Grab-and-Go Cherry Eating
Redesigned Bouquet Carriers
Redesigned Bouquet Carriers
BLUMA by Adam Groch Rethinks Traditional Floral Arrangement Packaging
Futuristic Grocer Concepts
Futuristic Grocer Concepts
Carlo Ratti Associati Imagines the Future of Supermarkets as Digital
Homespun Soup Packaging
Homespun Soup Packaging
These Soup Packaging Designs Inspire Visions of Homecooking
Artisanal Culinary Boutiques
Artisanal Culinary Boutiques
This Swiss Specialty Food Store is Brimming with Quality Ingredients
Citrusy Produce Packaging
Citrusy Produce Packaging
This Produce Packaging Design Mimicks an Orange Peel
Microfarming Juice Bars
Microfarming Juice Bars
The 'Living Produce Aisle' Grows All Ingredients Inside Its Shop
Garden-to-Table Cafes
Garden-to-Table Cafes
This Kreuzberg Garden Project is an Organic Food Hub with a Quaint Cafe
Eco Strawberry Packaging
Eco Strawberry Packaging
This Frozen Fruit Bag Idea is Resourceful, Adaptable and Earth-Conscious
Functional Produce Packaging
Functional Produce Packaging
This Apple Packaging Design is Rustic, Chic and Artisanal
play_circle_filled Interactive Produce Stations
Interactive Produce Stations
Hakuhodo's Talking Food Prototype Lets Farmers Chat with Consumers
Ugly Produce Packaging
Ugly Produce Packaging
Loblaws' No Name Products Are Branded as 'Naturally Imperfect'
Bottled Cherry Packaging
Bottled Cherry Packaging
This Fruit Packaging Design Rethinks the Maraschino Cherry Jar
Organic Fruit Packaging
Organic Fruit Packaging
Nurture is a Living Fruit Bowl That Preserves Produce
Padded Strawberry Packaging
Padded Strawberry Packaging
The Dri-Fresh Soft-Hold Soft Fruit Packaging is Berry Effective
Healthy Indulgent Truffles
Healthy Indulgent Truffles
Sweet Virtues' Healthy Chocolate Snacks Are Loaded with Superfoods
Smoky Beer Cocktails
Smoky Beer Cocktails
This Sangrita Recipe Fuses Beer with Citrus and Tomato Flavors
Comical Food Selfies
Comical Food Selfies
Fruits and Vegetables Jump on the Selfie Photo Bandwagon
Bubblegum-Like Berries
Bubblegum-Like Berries
Waitrose's Bubbleberry Looks Like a Strawberry, Tastes Like Gum
Doodled Lettering Labels
Doodled Lettering Labels
Cocktail Sodas Packaging Features Fun Hand-Scrawled Typefaces
Orange Peel Origami
Orange Peel Origami
In Japan, Creating Art from Orange Peels is Becoming a Huge Fad
Masquerading Food Merchandizing
Masquerading Food Merchandizing
A Bigger Harvest Packaging Dresses Fruits Up as Vegetables
Army Knife Fruit Slicers
Army Knife Fruit Slicers
The Citrus Knife Colori is an Orange-Lover’s Dream
Lantern-Illuminated Interiors
Lantern-Illuminated Interiors
The Design Agency Fills the Generator Hostel with Lavish Warmth
Upcycled Fruity Door Mats
Upcycled Fruity Door Mats
This Simple DIY Tutorial Turns Unused Rugs Into Fruit-Shaped Door Mats
play_circle_filled Fresh Produce-Preserving Seals
Fresh Produce-Preserving Seals
Food Huggers are Simply Adorable Kitchen Tools for Preserving Food
Refreshed Fruit Product Packaging
Refreshed Fruit Product Packaging
Mirim Seo's 'Ugly Fruit' Makes the Color of Old Fruit Look New
DIY Orange Creamsicle Recipes
DIY Orange Creamsicle Recipes
This Simple Frozen Dessert Recipe is Perfect for Summer
Animated Bovine Branding
Animated Bovine Branding
Dynamic Chilly Moo Packaging Promotes the Delectable Qualities of Dairy
Tearable Seafood Wrapping
Tearable Seafood Wrapping
The BagBox Packaging Concept is Adaptable for On-the-Go Eating
Delectable Text-Wrapped Branding
Delectable Text-Wrapped Branding
Helado i Ice Cream Packaging Appeals to a Variety of Tastes
Outlined Bake Dish Branding
Outlined Bake Dish Branding
Falcon Enamelware Packaging Employs the Simplicity of its Plate Design
Cute Nudist Branding
Cute Nudist Branding
Zest Packaging Promises that its Contents Have Nothing to Hide
Tied Eco Takeaway
Tied Eco Takeaway
Take-Out Packaging by JoAnn Arello Contains All Food, Condiments and Cutlery
Leafy Matrix Merchandizing
Leafy Matrix Merchandizing
Earthwise Packaging Creates a Prominent Pattern on the Shop Shelf
Pierced Pin Branding
Pierced Pin Branding
Jobeur Nail Packaging Demonstrates Creative Handiwork
Iconic Culinary Packaging
Iconic Culinary Packaging
Cook It Kitchen Gadgets are Rebranded for a New Consumer Base
Cute Cardboard Branding
Cute Cardboard Branding
Mama, Papa and Gloria Packaging Embraces a Youthful Theme
Fetching Pet Food Branding
Fetching Pet Food Branding
Fish, Bird, Dog & Cat Packaging is Pussycat-Approved
Peelable Booze Bottles
Peelable Booze Bottles
Unwrap the Fruity Flavors of the New Smirnoff Caipiroska Bottles
Beaming Fruit Branding
Beaming Fruit Branding
Jeksel Frisk Yogurt Packaging Features Delectable Smiling Strawberries