Sophisticated Produce

Fresh fruit is encased in unexpected packaging for increased sophistication

Implications - Redefining how traditional health foods are perceived, brands are adopting unconventional packaging designs for a refined appeal. Moving away from traditionally exposed forms, brands are packaging items like fruit in customized wrappers and containers. These designs not only add a sense of glamour and novelty, but they also allow brands to project a personalized touch on typically homogeneous items.
SCORE 5.7
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972,824 Total Clicks
Nov 11 - Jun 15
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MarketingLifestyleFoodHealthBranding
Featured Examples
Animated Produce Packaging - This Raspberry Packaging Might Eat Your Fruit Before You Get a Chance
SCORE 7
Warm 17,779 Clicks Pub: Jun 15, 15
Animated Produce Packaging
This Raspberry Packaging Might Eat Your Fruit Before You Get a Chance
Created as a new brand under Freshmax, a large produce company in the Pan-Pacific region, Munch’n features exciting, visually stimulating designs like this raspberry packaging. In order to... [More]
Elegant Berry Boxes - Sunrise's Eco Berry Box Design Can Be Constructed Without Glue
SCORE 6.5
Warm 17,571 Clicks Pub: Sep 4, 14
Elegant Berry Boxes
Sunrise's Eco Berry Box Design Can Be Constructed Without Glue
The berry box packaging design for Sunrise’s organic fruits is an attractive and eco-friendly alternative to those plastic baskets that are commonly used to help consumers transport fresh... [More]
Efficient Fruit Packaging - VitaPack Makes It Easy to Transport a Pack of Oranges Home
SCORE 5.3
Warm 19,190 Clicks Pub: Jul 10, 14
Efficient Fruit Packaging
VitaPack Makes It Easy to Transport a Pack of Oranges Home
The VitaPack fruit packaging concept by Hungary’s Ágnes Gyömrei is an entry in the 19th Year Of The International Young Package Competition. Instead of carrying a bunch of oranges home from... [More]
Berry-Branded Goods - The Patch Packaging Flaunts the Flavor of the Farm's Scrumptious Strawberries
SCORE 5
Warm 43,135 Clicks Pub: Nov 28, 11
Berry-Branded Goods
The Patch Packaging Flaunts the Flavor of the Farm's Scrumptious Strawberries
Fresh fruit can often sell itself, so when it came to designing The Patch packaging for enhanced farm products it immediately became important to maintain a sense of organic simplicity. Jackie Elliott's… [More]
Eco Orange Packaging - This VitaPack Fruit Carrier Boasts a Collapsible and Sustainable Design
SCORE 5.6
Warm 5,279 Clicks Pub: Jun 18, 15
Eco Orange Packaging
This VitaPack Fruit Carrier Boasts a Collapsible and Sustainable Design
VitaPack is an orange packaging concept that is designed with both convenience and sustainability in mind. Designed to carry half a kilogram of oranges, the hand-held container holds four fruits and... [More]
Graphic Pomegranate Packaging - Granada Pomegranate's Branding Encourages Sustainability
SCORE 3.8
Mild 5,796 Clicks Pub: Jun 17, 15
Graphic Pomegranate Packaging
Granada Pomegranate's Branding Encourages Sustainability
Granada’s pomegranate packaging is eco-friendly and graphically bold. When it comes to most produce containers, plastic is a popular go-to material but can have damaging effects on the... [More]
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