Trend cluster
Category

Collaborative
Career

Employee satisfaction grows with the rise of collaborative workplaces.

Luxurious Co-Working SpacesCo-Working Office CafesOutdoor Co-Working SpacesCollaborative Workflow SoftwareDeadline-Detecting Apps

Trend

What is the Collaborative Career trend?

Collaborative Career: As the world moves into a "share" economy, collaborative consumption is being prioritized over personal ownership. This shift is permeating into other areas of people's lives, including the working world, as employees seek out collective working experiences. Whether it be shared co-working spaces, or apps that foster communication and teamwork, this new model suggests that employees' working preferences are evolving to be more inclusive.

Trend themes

Themes within the Collaborative Career trend

Three behaviours holding the trend together
01

Collaborative Working

The rise of the share economy has created attitudes of ownership reduction among employees that prefer collective working experiences.

02

Deadline-Detecting Apps

In the interest of improving operational effectiveness in the workplace, employers can create apps that sends recurring reminders to ensure all employees are aware of upcoming deadlines.

03

Luxurious Co-Working Spaces

Flexible and adaptable working spaces that include shared amenities and premium services are desirable to workers with increased travel and mobility requirements.

Industry implications

What the Collaborative Career trend means for industry

Where the trend changes the playbook
For

Co-Working Spaces

Offering office spaces that are changing to meet the evolving requirements of modern workers is a key consideration for entrepreneurs and property developers.

For

Collaborative Software

With the rise of remote workforces and flexible schedules, developers can create software to facilitate remote collaboration between employees.

For

Eco-Friendly Workspaces

Entrepreneurs can benefit from eco-friendly and green workspaces that feature green energy solutions, outdoor workspaces or green communal areas that feature natural light and fresh air.

Workshop question

Invent a system, interface, or campaign that encourages teamwork between your consumers. How does that product work?

Trend signals

Trend signals for Collaborative Career

Trend score 4.3 out of 10, from popularity 59%, activity 63%, freshness 8%.

Popularity59%
Activity63%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe