Category
Lifestyle
Assisted Choices
Trend cluster
Category
Corporate
Consumption
Food oriented brands launch services for professionals at the workplace.
3.0
Trend score
Trend
What is the Corporate Consumption trend?
Corporate Consumption: The complex dietary needs of small, medium and large-scale professional teams are being addressed by food companies serving contemporary offices. Frequently focused on nutrition, these edible concepts point to rising concern with health among consumers looking to improve wellness at all times, no matter the inconvenience, while also tying into the glorification of "busy."
Trend themes
Themes within the Corporate Consumption trend
Three behaviours holding the trend together01
Health-Focused Eating
These food oriented brands are addressing the complex dietary needs of professional teams with an increased focus on nutrition.
02
Customizable Food Orders
Professional meal apps and group lunch ordering services are providing tools for teams to place customizable food orders and accommodating different culinary interests.
03
Productivity-Enhancing Food Platforms
Services like Snacknation and Mindful Snacks are providing ready-to-eat, nutritious edibles to improve employee wellness, with the intention of enhancing workplace productivity.
Industry implications
What the Corporate Consumption trend means for industry
Where the trend changes the playbookFor
Food Delivery and Catering Services
These industry professionals can take advantage of health-focused eating trends to create customizable food orders, delivering nutritious, ready-to-eat edibles to offices and workplaces.
For
Corporate Wellness
Corporate wellness professionals can utilize food-oriented brands to improve the wellness of employees and create customized food packages to provide nourishment for employees.
For
Gifting and Employee Recognition
Professionals tasked with gifting to employees or corporate clients can provide gift baskets and snack packages as a means of demonstrating company culture that values health and wellness.
Workshop question
What is one overlooked group ritual your team engages in, and how could it be enhanced to become a team-building event?
Trend signals
Trend signals for Corporate Consumption
Trend score 3.0 out of 10, from popularity 39%, activity 44%, freshness 8%.
Popularity39%
Activity44%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Corporate Consumption trend
6 featured examples from Jun 17, 2015CategoryLifestyle
Corporate Food Packages
The Mindful Snacks Services Delivers Healthy Edibles to Offices
Opportunity for catering companies to differentiate themselves by specializing in nutritious snack delivery services with personalized options and data tracking.
CategoryLifestyle
Team-Building Food Services
The Foodee Platform is Designed Specifically for Employee Dining
Companies that specialize in food delivery services have the opportunity to expand into the corporate market and cater to team-building needs.
CategoryLifestyle
Group Lunch Ordering Services
LunchLoop Makes Group Food Orders Easier
The food delivery and catering industry can benefit from the trend of group lunch ordering services by providing additional services to cater to group orders and streamline the or…
CategoryTech
Professional Meal Apps
The DiningIn Platform Helps Users to Split Food Orders at Work
Companies in the food delivery industry can benefit from incorporating custom group orders in their services.
CategoryLifestyle
Professional Food Delivery Services
The Office Grocery Platform Delivers Edibles to Working Teams
Disruptive innovation opportunity: Integrating technology and logistics to improve the efficiency and convenience of delivering food to businesses.
CategoryLifestyle
Productivity-Enhancing Food Platforms
The Snacknation Service Provides Healthy Edibles for Teams
Disruptive innovation opportunity: Integrate technology in food delivery services to offer customized snack packs for workplaces, catering to specific dietary needs and preference…
