Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Earthwise Packaging Creates a Prominent Pattern on the Shop Shelf

 - Sep 22, 2011
References: brrltd & thedieline
Shelf presence was taken quite seriously in the conception of the new Earthwise packaging, because even if a product's image looks appealing on its own, it must still be picked out of a lengthy lineup of competing brands.

Without making use of vivid visuals and flashy colors, the Brian R. Richards Limited studio explored the technique of repeated motifs to attract attention. Doubling as a raindrop, the small symbol of a leaf is copied over and over again into a pattern on the bottom half of the boxes and bottles. When the range of different laundry detergents and dishwasher soaps are displayed in a row, the organic ornamentation expands and becomes noticeable, despite the soft eco aesthetic of Earthwise packaging.