Category
Lifestyle
Assisted Choices
Trend cluster
Category
Gender
Transparency
The transgender community establishes a mainstream presence.
5.2
Trend score
Trend
What is the Gender Transparency trend?
Gender Transparency: In recent years, the transgender community has risen to the forefront of LGBTQ efforts with the help of celebrity advocacy and a growing presence in the mainstream media. This is not only an indication of the evolving attitudes towards gender representation, but also an effort on behalf of the transgender community to educate the public by sharing their own personal experiences.
Trend themes
Themes within the Gender Transparency trend
Three behaviours holding the trend together01
Transgender Visibility
Increasing visibility of transgender people and their stories in popular media and social platforms.
02
Transgender Empowerment
Transgender empowerment campaigns and initiatives that aim to improve the lives and opportunities of transgender individuals.
03
Transgender Representation
Transgender representation in the fashion and media industries, as well as exclusive modeling agencies for transgender talent.
Industry implications
What the Gender Transparency trend means for industry
Where the trend changes the playbookFor
Fashion Industry
Fashion brands and exclusive modeling agencies are embracing transgender models, providing more job opportunities and representation.
For
LGBTQ+ Rights Advocacy Industry
Organizations and campaigns supporting the empowerment and visibility of transgender individuals and other members of the LGBTQ+ community.
For
Ad Campaign Industry
Ad campaigns that promote inclusivity and acceptance of people from diverse backgrounds, including transgender individuals.
Workshop question
How could your brand be more mindful of various types of diversity? Financial diversity? Gender diversity?
Trend signals
Trend signals for Gender Transparency
Trend score 5.2 out of 10, from popularity 75%, activity 72%, freshness 8%.
Popularity75%
Activity72%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Gender Transparency trend
8 featured examples from Dec 1, 2014 to Jun 2, 2016CategoryPop Culture
Trans Celebrity Docu-Series
'I Am Cait' Chronicles Caitlyn Jenner's Transition into Her New Normal
The entertainment industry can utilize these stories to create more inclusive and empowering content for all audiences to enjoy.
CategoryArt & Design
Respectful Transgender Photos
The 'Reassign' Photo Series Captures Transgendered Cubans
Opportunities for advocating for transgender rights and representation through media and art abound as respectful and empowering depictions of transgender individuals become more…
CategoryFashion
Transgender Children Portraits
Inside Out by Sarah Wong Documents a Group of Gender-Affirming Kids
Through inclusive photography practices, the photography industry can disrupt traditional gender norms and promote acceptance of transgender individuals.
CategoryPop Culture
Transgender Celebrity Covers
Several Transgender Women Appear on Candy's Magazine Cover
The entertainment industry can disrupt the status quo and drive change by casting more transgender actors and actresses in lead roles.
CategoryFashion
Transgender Model Agencies
Apple Model Management is an Agency Exclusively for Transgender Talent
Fashion companies could benefit from increased inclusivity by featuring transgender models in their campaigns.
CategoryFashion
LGBT Youth-Supporting Kicks
Social Brand M4D3 Have Teamed Up with Cyndi Lauper's True Colors Fund
Integrating social purpose into online retail platforms by partnering with non-profit organizations and promoting social causes.
CategoryTech
Global LGBT Media Campaigns
Miley Cyrus & Instagram Team Up to Celebrate World Pride Month 2015
Social media platforms have the potential to drive representation and visibility for marginalized communities, and this project highlights the success of such initiatives and pres…
CategoryMarketing
Pro LGBT Liquor Ads
Absolute Vodka's Ad Shows a Man Connect with His Transgender Friend
The alcohol industry can use inclusive advertising to promote their brand and connect with a wider audience, while portraying their product in a positive light.
