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Gender Transparency

The transgender community establishes a mainstream presence

Implications - In recent years, the transgender community has risen to the forefront of LGBTQ efforts with the help of celebrity advocacy and a growing presence in the mainstream media. This is not only an indication of the evolving attitudes towards gender representation, but also an effort on behalf of the transgender community to educate the public by sharing their own personal experiences.

Workshop Question - How could your brand be more mindful of various types of diversity? Financial diversity? Gender diversity?

SCORE 5.4

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 37 Examples: 406,873 Total Clicks

Date Range: Dec 14 - Jul 15

Trending: Warm

Consumer Insight Topics: Pop Culture Social Good

Featured Examples

Trans Celebrity Docu-Series - 'I Am Cait' Chronicles Caitlyn Jenner's Transition into Her New Normal

SCORE 6.6

Warm 4,888 Clicks Pub: Jun 3, 15

Trans Celebrity Docu-Series

'I Am Cait' Chronicles Caitlyn Jenner's Transition into Her New Normal

In 24 hours, Caitlyn Jenner debuted on the cover of Vanity Fair, broke Twitter records for followers and, finally, announced her new docu-series, I Am Cait. Yet this was a long-time coming for many... [More]

Respectful Transgender Photos - The 'Reassign' Photo Series Captures Transgendered Cubans

SCORE 6

Warm 27,000 Clicks Pub: Dec 1, 14

Respectful Transgender Photos

The 'Reassign' Photo Series Captures Transgendered Cubans

Reassign is a photo series that depicts transgender individuals in Cuba. Captured by photographer Claudia Gonzalez, the series aims to follow the difficult and complicated journey undertaken by... [More]

Transgender Celebrity Covers - Several Transgender Women Appear on Candy's Magazine Cover

SCORE 6.1

Warm 3,149 Clicks Pub: Dec 18, 14

Transgender Celebrity Covers

Several Transgender Women Appear on Candy's Magazine Cover

Laverne Cox, Janet Mock, Carmen Carrera and Geena Rocero are the gorgeous transgender women who appear on the cover of Candy Magazine’s fifth issue. Titled ‘The Role Models,’ the... [More]

Transgender Children Portraits - Inside Out by Sarah Wong Documents a Group of Gender-Affirming Kids

SCORE 5.7

Warm 5,815 Clicks Pub: May 26, 15

Transgender Children Portraits

Inside Out by Sarah Wong Documents a Group of Gender-Affirming Kids

Sarah Wong has spent the last 13 years documenting the lives of a group of children who identify as transgender or simply question the gender they were assigned at birth. Full of quiet and... [More]

Transgender Model Agencies - Apple Model Management is an Agency Exclusively for Transgender Talent

SCORE 4.9

Average 1,306 Clicks Pub: Jul 29, 15

Transgender Model Agencies

Apple Model Management is an Agency Exclusively for Transgender Talent

Apple Model Management is a Thai agency that deals entirely with transgender models that will soon be opening up a Los Angeles location. While the Thai division currently represents around 22... [More]

SCORE 3

Mild 716 Clicks Pub: Jul 3, 15

LGBT Youth-Supporting Kicks

Social Brand M4D3 Have Teamed Up with Cyndi Lauper's True Colors Fund

A new partnership between Make A Difference Everyday (M4D3) and the True Colors fund will see an exciting new shoe collection with an inspirational purpose. The True Colors and M4D3 collection will... [More]