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Instant Romance

Dating applications simplify procedures with spontaneous match-making

Implications - With apps like Tinder streamlining the dating process to a simple swipe, consumers are growing accustomed to connections that require little to no effort. Moving away from long biographies and questionnaires, modern dating applications are adopting formats that offer instantaneous matches based on location or online behavior. Such romantic encounters reflect a shift toward social engagements that are not only immediately gratifying, but also more spontaneous in nature.

Workshop Question - How is your product or service accommodating the transformation of traditional values like romance?

SCORE 4.5

Popularity

Activity

Freshness

Megatrends

Patterns

5 Featured, 39 Examples: 45,076 Total Clicks

Date Range: Aug 14 - Mar 17

Trending: Mild

Consumer Insight Topics: Lifestyle Romance Social Media

Featured Examples

Pictorial Dating Apps - The Looksee Dating App Lets You Meet People Based on Your Photos

SCORE 5.4

Warm 2,081 Clicks Pub: Aug 19, 14

Pictorial Dating Apps

The Looksee Dating App Lets You Meet People Based on Your Photos

The Looksee dating app sets you up with people that you could potentially be interested in based on your photography. The idea is that people can connect with one another anonymously over their... [More]

Proximity-Based Dating Apps - 'Happn' is a Dating App That Aims to Make Missed Connections History

SCORE 4.6

Average 2,279 Clicks Pub: Apr 28, 15

Proximity-Based Dating Apps

'Happn' is a Dating App That Aims to Make Missed Connections History

Currently having launched in San Francisco, Paris, Barcelona and Amsterdam, the ‘Happn’ app is a new proximity-based dating app aiming to oust Tinder as the convenient connection... [More]

Cocktails-Only Dating Apps - The Rendeevoo App Wants to Be the Uber of Real Life Dates

SCORE 3.5

Mild 1,481 Clicks Pub: Apr 14, 15

Cocktails-Only Dating Apps

The Rendeevoo App Wants to Be the Uber of Real Life Dates

Self-described as the “Uber for real life dates,” the Rendeevoo app is a new dating platform for iOS that aims to take the hassle out of finding someone to go for drinks with. Rendeevoo... [More]

Romantic Browser Tabs - The Tab Dating Platform Illicites Serendipity with a Google Chrome Extension

SCORE 3.3

Mild 376 Clicks Pub: Jun 9, 15

Romantic Browser Tabs

The Tab Dating Platform Illicites Serendipity with a Google Chrome Extension

While some dating platforms are providing convenience at the swipe of the thumb, this one exists in the form of a Google Chrome extension. Tab differentiates itself from sites and apps like Tinder... [More]

Fitness-Focused Dating Apps - The Lime Dating App Counts Steps When Making Matches

SCORE 3.1

Mild 191 Clicks Pub: Mar 16, 17

Fitness-Focused Dating Apps

The Lime Dating App Counts Steps When Making Matches

The Lime dating app aims to pair people up based on how active or sedentary they are. Actually, it uses a bit more info than that to help people match but its connectivity with the iPhone’s... [More]