In line with turning 100 this year, Coca-Cola has turned to celebrating its fizzy sound with a cinematic tribute.
In partnership with JWT Brazil, this 34-second trailer features the distinctive sound of a Coca-Cola bottle being opened as well as the sound of the drink being poured over ice. Titled 'Coke Thirst -- A Sound Experience by Dolby,' this interesting ad is to be launched in Brazilian movie theaters with a goal to "bring sensation to the extreme." JWT Brazil's Chief Creative Officer Ricardo John has stated that making Dolby a part of this cinematic tribute was the perfect choice. The American audio corporation is known for its great sound quality its consumers can rely on.
Unlike celebrating the Coca-Cola bottle, this video proves there is much more to praise about the historic drink.