Luxury brand Tom Ford is providing makeup lovers with a lip contouring kit that was specifically designed to enhance the shape of lips.
While most lipsticks and glosses are targeted at improving the appearance of lips, the 'Lip Contour Duo' set aims to go the extra mile. The products come with a 'Lip Shaper' that was designed to enhance and contour the lips and can create an 'ombre' effect. The 'Lip Color' product in the set provides a hydrating, pigmented finish that is placed on top of the mouth when the user has defined their lips with the shaper.
This luxury lip contouring kit is likely to be popular due to Tom Ford's choice to market it as a product that aims to enlarge and enhance lips -- a practice that is currently very popular in the makeup industry.
This Tom Ford Lip Set Aims to Shape and Enhance the Wearer's Smile
Mishal Omar — November 24, 2016 — Marketing
References: neimanmarcus & temptalia