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Empowered Playtime

A desire for more positive role models for children gets a response in toys

Implications - Replacing the celebrities and princesses of days past, positive role models are taking over the toy sphere, specifically for young girls. The fight for gender equality has come far in the past few years. To keep this going, the focus is now turning to teaching children to continue with the progress through subtle measures like adjusting playtime to reflect a more empowered ideal.
Workshop Question — How is your brand reflecting the shift in how consumers think about gender? How could you do that in a way that reflects well on your brand?
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
118,031 Total Clicks
Date Range:
Aug 14 — Nov 15
Trending:
Mild
Consumer Insight Topics:

Featured Examples

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