A desire for more positive role models for children gets a response in toys
Implications - Replacing the celebrities and princesses of days past, positive role models are taking over the toy sphere, specifically for young girls. The fight for gender equality has come far in the past few years. To keep this going, the focus is now turning to teaching children to continue with the progress through subtle measures like adjusting playtime to reflect a more empowered ideal.
Workshop Question - How is your brand reflecting the shift in how consumers think about gender? How could you do that in a way that reflects well on your brand?