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Socialized Politician

Political campaigning turns to social media platforms for youthful appeal

Implications - In a move to connect with millennial audiences, politicians are turning to social media platforms as an approachable communication tactic. Promoting platforms and sparking discussion through sites like Tumblr and Periscope, political campaigns are using digital platforms to not only reach younger consumers, but also engage with them on a level that they can understand and contribute to.
Workshop Question — How can your brand accommodate the varying preferences and strengths of different demographics?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 76 Examples:
195,012 Total Clicks
Date Range:
Jun 14 — Jul 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

play_circle_filled Interactive Presidential Chats
Interactive Presidential Chats
The President Obama Chat Engaged Young College Students on Tumblr
On June 10th, there was a gathering at the White House for a President Obama chat, along with Tumblr’s CEO and co-founder David Karp, who fielded questions from Tumblr users. The #ObamaIRL Q&... MORE
Political Matchmaking Campaigns
Political Matchmaking Campaigns
Ontario Libertarian's Political Campaign Courted Voters on Tinder
It can be a challenge for a political campaign to reach the public, but instead of knocking on the doors of locals, Andrew Echevarria of The Ontario Libertarian Party hoped to get into the hearts of... MORE
Political Cartoon Geofilters
Political Cartoon Geofilters
The New Snapchat Hillary Geofilter Features Clinton and Sanders
Snapchat released a Hillary geofilter for attendees to utilize as Bernie Sanders announced his endorsement of Hillary Clinton for President. The geofilter features cartoon renditions of Sanders and... MORE
Social Media Presidential Campaigns
Social Media Presidential Campaigns
Hillary Clinton Held Her First Major Campaign on Periscope
Hillary Clinton is changing the game in many ways—most recently, and probably most notably, through her first major presidential campaign rally. Streaming it on Periscope, she shows that she... MORE
Humorous Presidential Emojis
Humorous Presidential Emojis
These Political Emojis are Available for Super Tuesday 2016
The new presidential emojis from EmojiFace are available just in time for Super Tuesday 2016. Super Tuesday is considered one of the most important days in the American presidential election and... MORE
play_circle_filled First Lady Karaoke Videos
First Lady Karaoke Videos
Michelle Obama Belted it Out with James Corden on 'Carpool Karaoke'
‘Late Late Show’ host James Corden is known for his comedic ‘Carpool Karaoke’ segments with celebrities—generally singers and actors. The talk-show host just took it up... MORE
Streamlined Political Apps
Streamlined Political Apps
The iCitizen App Allows You to Target Your Interests
The iCitizen app is a “non-partisan platform” that allows users to stay up-to-date with political news and information. In this hyper-accelerated digital world, finding information that... MORE
Political Geofilter Ads
Political Geofilter Ads
The Bernie Sanders Snapchat Geofilter Was a Paid Ad on NYC Primary Day
The Bernie Sanders Snapchat Geofilters were launched by the Democratic presidential nominee hopeful and his team on the day of New York State’s primary day, April 19, 2016. The sponsored... MORE
Inclusive Presidential Social Accounts
Inclusive Presidential Social Accounts
The White House Officially Launched its Own Snapchat Story
The Obama Administration has always been one step ahead in the realm of social media compared to other presidential administrations; however, its most recent addition to its media portfolio still... MORE

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