Deceptively Painted Faces

2D or Not 2D by Alexander Khokhlov is Inspired by Famous Posters

2D or Not 2D is not just a cleverly titled photo series, it is also an incredibly creative art series. It revolves around portraits of women who have had their face painted by none-other-than Valeriya Kutsan, a makeup artist based in Moscow, Russian.

The 2D or Not 2D series is her second major project, in collaboration with photographer Alexander Khokhlov, the first of which gained them both quite a lot of attention back in 2012. Since then, she has tackled more infamous looks such as the Barack Obama Hope poster as well as more abstract artworks. As Khokhlov points out, "This time the authors were inspired by two-dimensional posters."

Visually striking, the 2D or Not 2D series could very well inspired next year's Halloween costumes.

Optical Illusion Makeup
The 2D or Not 2D photo series showcases the potential for optical illusion makeup as a trend in the beauty industry.
Creative Collaboration
The collaboration between the makeup artist and photographer in the 2D or Not 2D series highlights the trend of creative partnerships in the art and photography industries.
Art-inspired Makeup
The 2D or Not 2D series demonstrates the potential for incorporating art-inspired makeup looks into the fashion and entertainment industries.

Sectors Adopting This

Beauty
The optical illusion makeup showcased in the 2D or Not 2D series presents disruptive innovation opportunities for the beauty industry.
Art
The creative collaboration between the makeup artist and photographer in the 2D or Not 2D series opens up disruptive innovation possibilities for the art industry.
Fashion
The art-inspired makeup looks featured in the 2D or Not 2D series offer disruptive innovation potential for the fashion industry.
SCORE
5.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 87%
Activity 60%
Freshness 8%