In promoting the 20th anniversary of her album 'Jagged Little Pill,' Alanis Morissette joined James Corden's Late Late Show for a 90s cover of her classic 'Ironic.' This wasn't a plain acoustic cover, but instead the duo revamped the lyrics to list off ironic moments from the Internet age.
Humorous references to Tinder, Facebook, Twitter and Netflix were made to modernize the classic song, which goes to show just how much has changed in the last 20 years. Morissette's thick braids and red ski hat from the music video were revived for the 90s cover, with Corden joining in on the revisited outfit.
A line in the chorus was changed to "It's like swiping left, on your future soulmate," a truly ironic -- but more importantly -- timely reference to the current millennial culture.
Why This Trend Is Growing
- Nostalgia Remake
- Creating nostalgia-tinged remixes and covers of classic songs is a trend that can be leveraged for marketing campaigns or advertising to target audiences who remember the original tune.
- Modernization of Classic Content
- Revamping old classics by updating their content using contemporary references is a trend that can help keep the original nostalgic value of a song while still making it fresh and relevant to modern audiences.
- Humor-based Marketing
- Using humor as a marketing tool to entertain and engage audiences is a trend that can be harnessed by companies to build brand awareness and foster a positive image.
Industries Being Reshaped
- Music
- Music companies and artists can use nostalgia remakes and modernization of classic content to attract old and new audiences, and to create buzz for new albums.
- Advertising and Marketing
- Marketing and advertising firms can use humor-based marketing to create memorable and entertaining campaigns that build brand recognition and customer loyalty.
- Media and Entertainment
- Media and entertainment companies can leverage nostalgia remakes and modernization of classic content to create new content based on old classics, which can be used for TV shows, movies, and streaming services.
