In-store digital catalogs add interactive customization to sports gear shopping
Implications - In-store retail concepts have begun incorporating digital catalogs that provide highly detailed and constantly updated information on high-performance equipment. In adding this second layer of customization to the in-person shopping experience, retailers can enrich the expertise provided by the salesperson in a way that feels tailored to the individual consumer.
Workshop Question - How can you give your customer more product information, without overwhelming them?
Trend Themes
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In-store Digital Catalogs — The trend of using highly-detailed and constantly updated digital catalogs to provide a personalized shopping experience in the store.
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Interactive Retail Experiences — The trend of creating immersive experiences using technology, such as RFID technology, dynamic displays, and touchscreen stations.
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Virtual Change Rooms — The trend of providing consumers with a digital rendering of how clothing will fit their body, using 4D technology.
Industry Implications
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Retail Industry — Incorporating technology into the in-store shopping experience to provide an immersive and personalized experience for consumers.
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Footwear Industry — Using technology, such as RFID tags and interactive displays, to provide consumers with detailed information about products and enhance their shopping experience.
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Fashion Industry — Developing 4D virtual shopping assistants to make online shopping more personalized and accurate.
