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In-store digital catalogs add interactive customization to sports gear shopping

Implications - In-store retail concepts have begun incorporating digital catalogs that provide highly detailed and constantly updated information on high-performance equipment. In adding this second layer of customization to the in-person shopping experience, retailers can enrich the expertise provided by the salesperson in a way that feels tailored to the individual consumer.
SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
354,133 Total Clicks
Jun 14 - Jan 16
Average
MarketingBusinessLifestyleSportsRetailBranding
Featured Examples
Website-Inspired Stores - Web-Enabled Retail Displays Update Constantly with Online Content
SCORE 6.9
Warm 17,789 Clicks Pub: Apr 7, 15
Website-Inspired Stores
Web-Enabled Retail Displays Update Constantly with Online Content
Once upon a time, the physical store was the primary retail environment and the online store was secondary, but this web-enabled retail domain merges the two. Furthermore, it seems to reverse the... [More]
Boundary-Blending Retail Stores - NIKElab Merges the Online World with the Physical Realm
SCORE 5.8
Warm 1,650 Clicks Pub: Jun 13, 14
Boundary-Blending Retail Stores
NIKElab Merges the Online World with the Physical Realm
NIKElab is a new initiative from the sports powerhouse brand that aims to blend the digital world with the physical retail space. Nike will be showcasing its new innovations and types of items that... [More]
Interactive Footwear Displays - Munich Sports' Interactive Displays Use RFID Technology
SCORE 5.8
Warm 5,175 Clicks Pub: Apr 6, 15
Interactive Footwear Displays
Munich Sports' Interactive Displays Use RFID Technology
Spanish footwear company Munich Sports is using special displays equipped with RFID technology to help customers access information regarding shoes on display. The system consists of a screen that... [More]
Digitally Engaging Catalogs - The Bass Pro Shops Interactive Catalog Takes an Aspirational Approach
SCORE 3.9
Mild 1,733 Clicks Pub: Oct 16, 14
Digitally Engaging Catalogs
The Bass Pro Shops Interactive Catalog Takes an Aspirational Approach
While we’ve typically seen technology and retail merge as an interactive catalog in industries like fashion and furniture, this concept is evolving into the area of athletics. One example is... [More]
Upscale Sports Displays - Palacio de Hierro's Digital Displays Carry Out Sports Brand Promotions
SCORE 2.8
Mild 636 Clicks Pub: Oct 16, 14
Upscale Sports Displays
Palacio de Hierro's Digital Displays Carry Out Sports Brand Promotions
Palacio de Hierro, the most upscale department store chain in Mexico, is using an innovative ‘design screen environment’ concept to carry out sports brand promotions of the various... [More]
Backyard Design Kiosks - Canadian Tire's Patio Builder Tool Helps Consumers Visualize with VR
SCORE 3
Mild 218 Clicks Pub: Jan 26, 16
Backyard Design Kiosks
Canadian Tire's Patio Builder Tool Helps Consumers Visualize with VR
In its 140,000-square-foot space, the Canadian Tire store in Edmonton is home to more than 100 digital screens, including an interactive patio builder. The kiosk can be identified as ‘Canada&#... [More]
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