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In-store digital catalogs add interactive customization to sports gear shopping

Implications - In-store retail concepts have begun incorporating digital catalogs that provide highly detailed and constantly updated information on high-performance equipment. In adding this second layer of customization to the in-person shopping experience, retailers can enrich the expertise provided by the salesperson in a way that feels tailored to the individual consumer.

Workshop Question - How can you give your customer more product information, without overwhelming them?

SCORE 5.9

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 54 Examples: 312,683 Total Clicks

Date Range: Jun 14 - Aug 17

Trending: Warm

Consumer Insight Topics: Marketing Business Lifestyle Sports Retail Branding

Featured Examples

Website-Inspired Stores - Web-Enabled Retail Displays Update Constantly with Online Content

SCORE 6.5

Warm 22,171 Clicks Pub: Apr 7, 15

Website-Inspired Stores

Web-Enabled Retail Displays Update Constantly with Online Content

Once upon a time, the physical store was the primary retail environment and the online store was secondary, but this web-enabled retail domain merges the two. Furthermore, it seems to reverse the... [More]

Empowering Footwear Stores - This ASICS' Store Concept Helps Consumers Understand Their Own Needs

SCORE 6.6

Warm 4,321 Clicks Pub: Jul 28, 17

Empowering Footwear Stores

This ASICS' Store Concept Helps Consumers Understand Their Own Needs

The new ASICS store in Brussels, Belgium, introduces a new global retail concept from the brand that’s centered around consumer empowerment. The space designed and developed by ASICS by... [More]

Boundary-Blending Retail Stores - NIKElab Merges the Online World with the Physical Realm

SCORE 5.6

Warm 1,773 Clicks Pub: Jun 13, 14

Boundary-Blending Retail Stores

NIKElab Merges the Online World with the Physical Realm

NIKElab is a new initiative from the sports powerhouse brand that aims to blend the digital world with the physical retail space. Nike will be showcasing its new innovations and types of items that... [More]

Interactive Footwear Displays - Munich Sports' Interactive Displays Use RFID Technology

SCORE 5.3

Warm 7,495 Clicks Pub: Apr 6, 15

Interactive Footwear Displays

Munich Sports' Interactive Displays Use RFID Technology

Spanish footwear company Munich Sports is using special displays equipped with RFID technology to help customers access information regarding shoes on display. The system consists of a screen that... [More]

Virtual 4D Change Rooms - Clothcap Provides a Digital Rendering of How Clothing Will Fit Your Body

SCORE 5

Average 758 Clicks Pub: Aug 4, 17

Virtual 4D Change Rooms

Clothcap Provides a Digital Rendering of How Clothing Will Fit Your Body

Trying on clothes in a retail store can be a real headache, prompting the creation of a new 4D virtual shopping assistant called design Clothcap. The product acts as an online change room, allowing... [More]

Digitally Engaging Catalogs - The Bass Pro Shops Interactive Catalog Takes an Aspirational Approach

SCORE 3.6

Mild 2,085 Clicks Pub: Oct 16, 14

Digitally Engaging Catalogs

The Bass Pro Shops Interactive Catalog Takes an Aspirational Approach

While we’ve typically seen technology and retail merge as an interactive catalog in industries like fashion and furniture, this concept is evolving into the area of athletics. One example is... [More]