SAMPLE CONSUMER INSIGHTS - Subscribe to access 5,769 more

Digitized Database

In-store digital catalogs add interactive customization to sports gear shopping

Implications - In-store retail concepts have begun incorporating digital catalogs that provide highly detailed and constantly updated information on high-performance equipment. In adding this second layer of customization to the in-person shopping experience, retailers can enrich the expertise provided by the salesperson in a way that feels tailored to the individual consumer.

SCORE 5.2

Popularity

Activity

Freshness

Megatrends

Patterns

6 Examples, 54 Related: 355,948 Total Clicks

Date Range: Jun 14 - Jan 16

Trending: Average

Consumer Insight Topics: Marketing Business Lifestyle Sports Retail Branding

Featured Examples

Website-Inspired Stores - Web-Enabled Retail Displays Update Constantly with Online Content

SCORE 6.9

Warm 18,072 Clicks Pub: Apr 7, 15

Website-Inspired Stores

Web-Enabled Retail Displays Update Constantly with Online Content

Once upon a time, the physical store was the primary retail environment and the online store was secondary, but this web-enabled retail domain merges the two. Furthermore, it seems to reverse the... [More]

Boundary-Blending Retail Stores - NIKElab Merges the Online World with the Physical Realm

SCORE 5.8

Warm 1,653 Clicks Pub: Jun 13, 14

Boundary-Blending Retail Stores

NIKElab Merges the Online World with the Physical Realm

NIKElab is a new initiative from the sports powerhouse brand that aims to blend the digital world with the physical retail space. Nike will be showcasing its new innovations and types of items that... [More]

Interactive Footwear Displays - Munich Sports' Interactive Displays Use RFID Technology

SCORE 5.8

Warm 5,196 Clicks Pub: Apr 6, 15

Interactive Footwear Displays

Munich Sports' Interactive Displays Use RFID Technology

Spanish footwear company Munich Sports is using special displays equipped with RFID technology to help customers access information regarding shoes on display. The system consists of a screen that... [More]

Digitally Engaging Catalogs - The Bass Pro Shops Interactive Catalog Takes an Aspirational Approach

SCORE 3.9

Mild 1,795 Clicks Pub: Oct 16, 14

Digitally Engaging Catalogs

The Bass Pro Shops Interactive Catalog Takes an Aspirational Approach

While we’ve typically seen technology and retail merge as an interactive catalog in industries like fashion and furniture, this concept is evolving into the area of athletics. One example is... [More]

SCORE 2.8

Mild 637 Clicks Pub: Oct 16, 14

Upscale Sports Displays

Palacio de Hierro's Digital Displays Carry Out Sports Brand Promotions

Palacio de Hierro, the most upscale department store chain in Mexico, is using an innovative ‘design screen environment’ concept to carry out sports brand promotions of the various... [More]

Backyard Design Kiosks - Canadian Tire's Patio Builder Tool Helps Consumers Visualize with VR

SCORE 3

Mild 221 Clicks Pub: Jan 26, 16

Backyard Design Kiosks

Canadian Tire's Patio Builder Tool Helps Consumers Visualize with VR

In its 140,000-square-foot space, the Canadian Tire store in Edmonton is home to more than 100 digital screens, including an interactive patio builder. The kiosk can be identified as ‘Canada&#... [More]